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- Full-time
About the role
Key Responsibilities
- Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior.
- Dig deeper into market insights to effectively communicate the unique advantages of our model.
- Manage and optimize marketing budgets efficiently because great marketing isn't about how much you spend, but how smartly you spend it.
- Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution.
- Create and localize content, ensuring that we don't just rely on global assets but produce highly relevant and engaging local content tailored for specific markets.
- Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
- Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities.
- Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations.
- Monitor performance metrics, reporting results and refining campaigns based on data insights.
Skills, Knowledge and Expertise
- Experienced Marketer: 5+ years in digital, performance, or growth marketing, but you’re never convinced you know everything.
- Ability to craft compelling marketing strategies.
- Strong analytical skills with proficiency in handling large datasets.
- Proactive and Independent.
- Skilled in working with diverse teams across cultures.
- TechSavvy: Comfortable with key marketing tools and analytics platforms.
- Conversacional advance level of english (B2-C1).
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
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