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Marketing Manager

inDrive
Dominican RepublicHybrid5mo ago
Employment
Full-time

About the role

Key Responsibilities

  • Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior. 
  • Dig deeper into market insights to effectively communicate the unique advantages of our model. 
  • Manage and optimize marketing budgets efficiently because great marketing isn't about how much you spend, but how smartly you spend it. 
  • Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution. 
  • Create and localize content, ensuring that we don't just rely on global assets but produce highly relevant and engaging local content tailored for specific markets. 
  • Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
  • Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities. 
  • Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations. 
  • Monitor performance metrics, reporting results and refining campaigns based on data insights.

Skills, Knowledge and Expertise

  • Experienced Marketer: 5+ years in digital, performance, or growth marketing, but you’re never convinced you know everything. 
  • Ability to craft compelling marketing strategies. 
  •  Strong analytical skills with proficiency in handling large datasets.
  • Proactive and Independent.
  • Skilled in working with diverse teams across cultures. 
  • TechSavvy: Comfortable with key marketing tools and analytics platforms. 
  • Conversacional advance level of english (B2-C1).

Why join us

  • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.

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