Marketing Manager (gn) – ESN France

<p>Start: Immediately | Level: Intermediate | Location: France, remote | Working hours: Fulltime (35h/week)</p> <p>We’re looking for an experienced and passionate Marketing Manager (gn) to lead the development and execution of our brand strategy in France. You should bring a genuine passion for fitness, sports nutrition, and active lifestyles, ideally combined with professional experience in the sports nutrition, health &amp; wellness, or fitness industry.&nbsp;In this role, you’ll shape impactful campaigns, drive local marketing initiatives, and ensure a consistent brand experience across all touchpoints. You’ll work closely with crossfunctional teams, agencies, and French retailers to grow our presence in the market. This role is a remote position with no local office available. You must bring the flexibility to travel to the Headquarter in Hamburg, Germany around 1x/quarter.</p> <h3><strong>Your mission</strong></h3> <ul> <li data-path-to-node="1,0,0">You develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights.</li> <li data-path-to-node="1,1,0">You define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions.</li> <li data-path-to-node="1,2,0">You help define the local product portfolio focus based on market needs and opportunities.</li> <li data-path-to-node="1,3,0">You lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the French audience.</li> <li data-path-to-node="1,4,0">You manage agencies appointed by TQG to ensure timely, high-quality campaign execution.</li> <li data-path-to-node="1,5,0">You track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement.</li> <li data-path-to-node="1,6,0">You collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels.</li> <li data-path-to-node="1,7,0">You lead retail media and shopper marketing initiatives with key French retailers to ensure strong brand presence both online and in-store.</li> <li data-path-to-node="1,7,0">You act as the voice of the French fitness and sports nutrition consumer, ensuring that campaigns, activations, and product priorities resonate authentically with the target audience.</li> <li data-path-to-node="1,8,0">You act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity.</li> <li data-path-to-node="1,9,0">You partner with Commercial Managers and other teams to align marketing with market goals.</li> <li data-path-to-node="1,10,0">You stay alert to competitors, trends, and new opportunities.</li> </ul> <h3>Your experience &amp; skills</h3> <ul> <li data-path-to-node="1,0,0">You have 7+ years of experience in Brand or Marketing Management, ideally within the sports nutrition, fitness, health &amp; wellness, FMCG, or adjacent consumer goods industry.</li> <li data-path-to-node="1,1,0">You bring deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market.</li> <li data-path-to-node="1,2,0">You possess hands-on experience in D2C environments, French retail media networks, and shopper activation.</li> <li data-path-to-node="1,3,0">You have the ability to build impactful, consistent digital consumer journeys.</li> <li data-path-to-node="1,4,0">You are a strategic and creative thinker who thrives in fast-paced, matrixed environments.</li> <li data-path-to-node="1,5,0">You demonstrate strong cross-functional collaboration and project management skills with attention to detail.</li> <li data-path-to-node="1,6,0">You are confident using MS Office, digital marketing tools, and performance data to guide decisions.</li> <li data-path-to-node="1,6,0">You have a strong personal interest in fitness, sports, nutrition, and healthy living, allowing you to understand consumer motivations, trends, and community dynamics authentically.</li> <li data-path-to-node="1,7,0">You are a fluent French and English speaker with excellent written and verbal communication skills.</li> </ul> <h3>Why choose us?</h3> <p>Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.</p> <p>You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:</p> <ul> <li>Flexible working hours and remote work options</li> <li>Attractive employee discounts</li> <li>Subsidy for the E-gym Wellpass</li> <li>Workation</li> <li>and much more</li> </ul> <p>&nbsp;</p> <p><strong>Important note: Please submit your documents in English.</strong></p> <h3>About Us</h3> <p>The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands&nbsp;<strong>ESN&nbsp;</strong>and&nbsp;<strong>More Nutrition&nbsp;</strong>since 2021.</p> <p><strong>ESN&nbsp;</strong>has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017,&nbsp;<strong>More Nutrition</strong>&nbsp;focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.</p> <p>TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.</p> <p><strong>This is us – The Quality Group – nice to meet you! Now it’s your turn!</strong><br>We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!<br><br></p> <p>&nbsp;</p>