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- Permanent Full Time
About the role
What You'll Be Doing:
- Lead go-to-market strategy and execution for freemium across DAZN
- Explore multiple tactics to drive engagement in our freemium content eg bespoke open days
- Create and deliver marketing campaigns that increase fan participation, increased engagement and sharing
- Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy.
- Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies.
- Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI.
- Build and maintain strong relationships with senior stakeholders, always championing the fan
What You'll Bring:
- Proven, hands-on experience delivering marketing and go to market campaigns
- Strong understanding of end-to-end campaign execution, including owned media channels eg CRM
- Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
- Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
- Excellent cross-functional collaboration skills
- Mindset: ambitious and curious
Benefits
Perks & benefits
- Medical Insurance
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