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Marketing Manager, Growth Marketing
Fetch
WorldwideRemote1w ago
- Employment
- Full-time
About the role
- Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders.
- Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities.
- Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels.
- Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth.
- Build messaging frameworks and campaign narratives that communicate product value and drive user action.
- Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market.
- Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery.
- Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure.
- Analyze campaign and business performance data to identify insights, opportunities, and optimization plans.
- Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making.
- Support the development of marketing processes, best practices, and operational efficiencies across the team.
- Leverage AI tools, automation, and marketing technology platforms to improve marketing effectiveness and execution speed.
- Contribute to a culture of collaboration, experimentation, accountability, and continuous improvement.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, brand marketing, or related marketing roles.
- Proven experience managing integrated marketing campaigns from strategy through execution and measurement.
- Demonstrated ability to drive measurable business outcomes through marketing initiatives.
- Experience partnering cross-functionally with Product, Growth, Creative, Analytics, and Business stakeholders.
- Strong communication, stakeholder management, and organizational skills.
- Strong analytical mindset with the ability to use data and experimentation to inform decision-making.
- Experience working in fast-paced, high-growth environments.
- Familiarity with lifecycle platforms, CRM systems, analytics tools, project management systems, and marketing automation platforms.
- Comfort leveraging AI tools and workflow automation to improve marketing efficiency and campaign execution.
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Perks & benefits
- 401k
- Vision Insurance
- Unlimited Vacation
- Paid Time Off
- Pension Matching
- Learning Budget
- Equity Compensation
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