- Employment
- Full-time
About the role
About Josys
Josys is a fast-growing B2B SaaS startup on a mission to simplify and automate IT operations for modern businesses. With a strong global presence and deep roots in Japan, we’re building a category-defining product and scaling rapidly across markets.
Role Overview
We’re looking for a strategy-first Marketing Manager to lead our marketing efforts in Japan. This role is focused on defining and driving marketing strategy, building strong product narratives, and scaling our presence in a competitive SaaS landscape.
You’ll play a key role in shaping how Josys is positioned in the Japanese market while working closely with global teams.
Key Responsibilities
Marketing Strategy & Market Expansion
Define and drive the overall marketing strategy for Japan, aligned with business goals
Identify market opportunities, customer segments, and growth levers
Build localized GTM (Go-To-Market) strategies for Japan
Product Marketing
Develop clear, compelling, and localized product positioning and messaging
Translate product features into strong value propositions for the Japanese market
Partner closely with Product and Sales to ensure alignment on narratives
SaaS & Startup Growth
Build scalable marketing frameworks suited for a high-growth SaaS environment
Own demand generation strategy and pipeline contribution
Analyze market trends, competition, and customer insights to refine strategy
Events & Brand Presence
Plan and execute high-impact events, field marketing activities, and industry engagements in Japan
Own end-to-end event strategy, including ROI measurement
Strengthen Josys’ brand presence within the local tech ecosystem
Cross-functional & Global Collaboration
Work closely with global marketing, product, and leadership teams
Act as the bridge between Japan market needs and global strategy
What We’re Looking For
5–8+ years of experience in marketing, preferably in B2B SaaS
Strong experience in marketing strategy and product marketing
Deep understanding of the Japanese market and buyer behavior
Experience working in or with startup environments
Proven ability to build and execute GTM strategies
Experience managing events and field marketing initiatives
Strong communication skills (Japanese fluency required; English preferred)
Ability to operate both strategically and hands-on.
Why Join Josys?
Opportunity to lead marketing strategy in a key global market
High-impact role with strong visibility across leadership
Fast-paced, startup environment with global exposure
Josys Media Coverage
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