Marketing Operations and Performance Analyst

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>WHO ARE WE?</strong></span></p> <p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy!</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><a href="https://cloudsek.com/"><strong>CloudSEK</strong><strong>,</strong></a><span style="font-weight: 400;"> one of India’s most trusted Cyber security product companies, is on a mission to build the world’s fastest and most reliable AI technology that identifies and resolves digital threats in real-time. </span><span style="font-weight: 400;">The central proposition is leveraging Artificial Intelligence and Machine Learning to create a quick and reliable analysis and alert system that provides rapid detection across multiple internet sources, precise threat analysis, and prompt resolution with minimal human intervention.</span></span></p> <p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Founded in 2015, headquartered at Singapore, we are proud to say that we’ve grown at a frenetic pace and have been able to achieve some accolades along the way, including:</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>CloudSEK’s Product Suite:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400;">CloudSEK </span><strong>XVigil </strong><span style="font-weight: 400;">constantly maps a customer’s digital assets, identifies threats and enriches them with cyber intelligence, and then provides workflows to manage and remediate all identified threats including takedown support.</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400;">A powerful Attack Surface Monitoring</span><strong style="font-weight: 400;"> </strong><span style="font-weight: 400;">tool that gives visibility and intelligence on customers’ attack surfaces. CloudSEK's </span><span style="font-weight: 400;"><strong>BeVigil </strong></span><span style="font-weight: 400;">uses a combination of Mobile, Web, Network and Encryption Scanners to map and protect known and unknown assets.</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">CloudSEK’s Contextual AI <strong>SVigil</strong> identifies software supply chain risks by monitoring Software, Cloud Services, and third-party dependencies.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Key Milestones:</strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2016</strong>: Launched our first product.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2018</strong>: Secured Pre-series A funding.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2019</strong>: Expanded operations to India, Southeast Asia, and the Americas.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2020</strong>: Won the NASSCOM-DSCI Excellence Award for Security Product Company of the Year.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2021</strong>: Raised $7M in Series A funding led by MassMutual Ventures.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Awards &amp; Recognition</strong>: Won NetApp Excellerator's "Best Growth Strategy Award," CloudSEK XVigil joined NVIDIA Inception Program, and won the NASSCOM Emerge 50 Cybersecurity Award.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>2025</strong>: Secured $19 million in funding led by Tenacity Ventures, Commvault.</span></li> </ul></div><p><strong>Role Overview</strong></p> <p>We are looking for a data-driven Marketing Operations &amp; Performance executive to power our global demand engine and support the goal of generating SQLs. This role owns marketing systems, automation, performance tracking, CRM and email workflows, and SEO/AEO execution to ensure scalable and measurable pipeline growth.</p> <p><strong>Key Responsibilities:&nbsp;</strong></p> <p><strong>I. CRM &amp; Funnel Operations</strong></p> <ol> <li>&nbsp; Own CRM lifecycle management (MQL – Demo – SQL)</li> <li>&nbsp; Lead scoring, routing, and workflow automation</li> <li>&nbsp; Ensure clean data, accurate attribution and reporting</li> <li>&nbsp; Build dashboards tracking SQLs and Pipeline by region</li> </ol> <p><strong>II. Email Automation &amp; Nurture Execution</strong></p> <ol> <li>&nbsp; Design and manage automated nurture journeys</li> <li>&nbsp; Build trigger-based workflows aligned with ABM &amp; outbound</li> <li>&nbsp; Optimize email performance</li> <li>&nbsp; Ensure alignment between marketing automation and BDR sequences</li> </ol> <p><strong>III. ABM &amp; Intent Data Operation</strong></p> <ol> <li>&nbsp; Manage ABM and intent tools</li> <li>&nbsp; Build account scoring models</li> <li>&nbsp; Identify high-intent accounts for sales activation</li> <li>&nbsp; Sync engagement signals with CRM for visibility</li> </ol> <p><strong>IV. Paid &amp; Digital Performance Tracking</strong></p> <ol> <li>&nbsp; Track campaign performance across LinkedIn, Google &amp; retargeting</li> <li>&nbsp; Monitor CPL, CPQL, Cost per SQL, and CAC</li> <li>&nbsp; Support A/B testing and campaign optimization</li> <li>&nbsp; Ensure regional performance visibility (US vs Rest of the World)</li> </ol> <p><strong>V. Website, SEO &amp; AEO</strong></p> <ol> <li>&nbsp; Own GA4 and website analytics</li> <li>&nbsp; Optimize landing pages and conversion flows</li> <li>&nbsp; Execute technical and on-page SEO</li> <li>&nbsp; Implement AEO strategy for AI-driven search visibility</li> <li>&nbsp; Track Organize traffic contribution to pipeline</li> </ol> <p><strong>VI. Success Metrics</strong></p> <ul> <li>Accurate funnel reporting and attribution</li> <li>Improved conversion rates across lifecycle stages</li> <li>Reduced cost per SQL</li> <li>High-performing email automation engine</li> <li>Measurable organic pipeline contribution</li> <li>Clean CRM and scalable marketing infrastructure</li> </ul> <p><strong>Requirements:&nbsp;</strong></p> <ol> <li>&nbsp; 4-6 years in marketing operations / performance marketing</li> <li>&nbsp; Strong CRM expertise (salesforce, Zoho or similar)</li> <li>&nbsp; Hands-on experience with ABM and intent platforms</li> <li>&nbsp; Experience with email automation platforms</li> <li>&nbsp; Proficient in GA4, paid media tracking, SEO and AEO</li> <li>&nbsp; Strong analytical and reporting skills</li> </ol><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Benefits of Joining CloudSEK</strong></span></p> <p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">We provide an environment where you can develop and enhance your skills while delivering meaningful work that matters. You’ll be rewarded a competitive salary as well as a full spectrum of generous perks and incentives which include:</span></p> <ul> <li style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Flexible working hours.</span></li> <li style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Food, unlimited snacks and drinks are all available while at office.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">And, the finest part is yet to come! Every now and then we ensure to unwind and have a good time together, which involves games, fun, and soulful music. Feel free to show off your artistic side here! </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">CloudSEK is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage candidates from all backgrounds to apply.</span></p> <p>&nbsp;</p></div>