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About the role
<div class="content-intro"><p><strong>About Energy Exemplar</strong></p>
<p>In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. </p>
<p>Our impact is global and is being recognized across the industry. Some of our recent accolades include:</p>
<ul>
<li><em>SaaS Company of the Year (2025) – Global Business Tech Awards.</em></li>
<li><em>Environmental Impact Award (2025) – E+E Leaders Awards.</em></li>
<li><em>IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners</em></li>
<li><em>Finalist: Platts Global Energy Awards (2024) – Grid Edge category</em></li>
<li><em>Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change</em></li>
<li><em>Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.</em></li>
</ul>
<p><strong>How We Work</strong></p>
<p>Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.</p>
<p>We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.</p>
<p>Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.</p></div><p><strong><span data-contrast="auto">Role Overview</span></strong> </p>
<p><span data-contrast="auto">We are seeking a detail-oriented and data-driven Marketing Operations Manager to support and scale our global marketing function. This role will play a critical part in establishing, optimizing and scaling marketing processes, managing marketing technology (MarTech), and ensuring high-quality data and reporting to drive effective decision-making.</span> </p>
<p><span data-contrast="auto">You will partner closely with the global and regional marketing team</span><span data-contrast="auto">s</span><span data-contrast="auto">, sales, and revenue operations to optimize</span><span data-contrast="auto"> </span><span data-contrast="auto">campaign performance, streamline workflows & processes, and enhance the overall efficiency of our marketing efforts across the lead lifecycle.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities</span></strong> </p>
<p><strong><span data-contrast="auto">Marketing Systems & Tools</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Own and manage marketing automation platforms (e.g. HubSpot, LinkedIn) and CRM integrations (e.g. Salesforce)</span><span data-ccp-props="{"335559685":720,"335559738":120,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Serve as the primary HubSpot owner, establishing governance, best practices and system architecture</span><span data-ccp-props="{"335559685":720,"335559738":120,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Ensure seamless data flow between marketing and sales systems</span><span data-ccp-props="{"335559685":720,"335559738":120,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Evaluate and implement new tools to support marketing effectiveness</span><span data-ccp-props="{"335559685":720,"335559738":120,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Campaign Operations & Processes</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Support the setup, execution, and optimization of global marketing campaign operations</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Standardize campaign processes and workflows across regions</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Define and implement a consistent campaign tracking and attribution framework aligned to business KPIs</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Data Management & Governance</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Maintain data integrity across marketing systems, ensuring compliance with GDPR and other data privacy regulations</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Develop and enforce data standards, naming conventions, and best practices</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Establish processes to prevent duplicate records, standardize data and key segmentation fields, and enrich data to enable effective targeting & reporting</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Audit existing fields, workflows, and data structures to eliminate duplication and inconsistencies</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Own and optimize email subscription types, consent management, and opt-in processes to ensure compliance and usability in collaboration with Legal & RevOps</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Implement marketing & non-marketing contact management framework to improve database health in HubSpot</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Standardize forms and associated fields; ensure proper data capture, routing & workflow integration from all inbound sources</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Lead Lifecycle & Funnel Management</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Own and optimize the end-to-end lead lifecycle, including lead capture, lead management, scoring, qualification and routing processes</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Build and maintain automated workflows for lead management and inbound nurture programs</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Ensure clear alignment with Marketing, Sales & RevOps on lead definitions, SLAs, and routing processes</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Optimize inbound lead deal creation processes and ensure accurate syncing between HubSpot and Salesforce in collaboration with RevOps & MDRs/SDRs</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Reporting & Analytics</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Establish standardized reporting frameworks aligned to executive and board-level KPIs (e.g., MQLs, funnel conversion rates, pipeline impact, ROI)</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Build and maintain dashboards and reports on key marketing KPIs (e.g. pipeline contribution, conversion rates, ROI, content & channel performance, campaign impact, etc.)</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Provide insights and recommendations to improve campaign and channel performance</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Process Optimization</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Identify inefficiencies and implement scalable processes across the marketing function</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Establish best practices, document workflows and create SOPs for global consistency</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Support alignment between marketing, sales, and revenue operations through improved lead management processes</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">Key Qualifications</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- 3 to 6 years of experience in marketing operations, revenue operations, or a related field.</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Hands-on experience with marketing automation platforms and CRM systems (e.g. Salesforce); deep HubSpot expertise required (including workflows, data structure, reporting and integrations)</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Strong analytical skills with the ability to translate data into actionable insights</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Experience working in a global or cross-regional environment is preferred</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Understanding of lead lifecycle management, campaign tracking, and attribution models</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Familiarity with GDPR and data privacy best practices</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Excellent attention to detail and project management skills</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Strong stakeholder management and communication skills</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Proven experience establishing system governance, data hygiene processes, and cross-functional alignment</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><strong><span data-contrast="auto">What Success Looks Like</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">- Clean, reliable, and actionable marketing data across all systems</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Improved campaign performance through better tracking and optimization</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Strong alignment between marketing sales, and revenue operations on lead management and pipeline generation</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Scalable processes that support global growth</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Clearly defined and automated lead lifecycle with consistent routing and scoring</span><span data-ccp-props="{"335559685":720,"335559739":120}"> </span></p>
<p><span data-contrast="auto">- Standardized reporting aligned to business and board-level KPIs.</span></p>
<p> </p><div class="content-conclusion"><p>Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.</p>
<p><em>Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate </em><a href="https://www.energyexemplar.com/hubfs/HR/Job%20Descriptions/Data%20Protection%20Notice%20for%20Candidates%20and%20Job%20Applicants.pdf"><em>Privacy Notice</em></a><em> </em><em>explains how we collect, use, and protect your personal information when you apply for a role with us.</em></p></div>
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