Senior Marketing Operations Manager

<div class="content-intro"><h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">Who we are:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://careers.geotab.com/blog/">blog</a>&nbsp;and follow us @InsideGeotab on&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://www.instagram.com/insidegeotab/">Instagram</a>.&nbsp;</span></div></div><h1><span style="color: rgb(37, 71, 123);">Who you are:</span></h1> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a <strong>Senior Marketing Operations Manager</strong> who will serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. If you love technology, and are keen to join an industry leader — we would love to hear from you!</span></p> <h1><span style="color: rgb(37, 71, 123);">What you'll do:</span></h1> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">As a<strong> Senior Marketing Operations Manager</strong> your key area of responsibility will be to serve as the operational backbone of our marketing engine, contributing to the strategy and execution of our lead management infrastructure, lead scoring models, and the critical alignment between Marketing and our Revenue Operations and Sales teams. Working in close partnership with our Senior Marketing Automation Manager — who focuses on lifecycle programs and marketing team alignment — you will together drive the evolution of our Marketo practice, with your focus weighted toward the systems, processes, and cross-functional partnerships that ensure marketing-sourced pipeline converts efficiently and predictably.<br><br></span><span style="font-size: 12pt; color: rgb(102, 120, 140);">You will be expected to bring strategic vision, operational rigor, and strong stakeholder leadership to a function that is central to Geotab's commercial growth.<br>If you are a senior marketing operations professional who thrives on building structure from complexity, who speaks fluently to both marketers and sales leaders, and who sees technology as a means to drive measurable business outcomes — we want to hear from you.<br></span></p> <p><span style="color: rgb(37, 71, 123);">How you'll make an impact:</span></p> <ul> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Partner with the Senior Marketing Automation Manager to jointly shape the Marketo strategy, roadmap, and governance at Geotab, ensuring the platform is scalable, well-architected, and aligned to business objectives</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to the ongoing evolution of marketing operations at Geotab, identifying opportunities to improve how the team works, how data flows, and how marketing performance is measured and communicated</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Bring a data-driven perspective to quarterly and annual planning conversations, using funnel analytics to inform targets, investment decisions, and campaign prioritization</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Stay current on emerging marketing operations technologies and practices, bringing forward recommendations that keep Geotab's marketing infrastructure competitive and future-ready</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Collaborate on the operational infrastructure within Marketo including database health, data hygiene, segmentation logic, compliance frameworks, and platform governance standards</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Drive continuous improvement of our Marketo instance, identifying opportunities to improve efficiency, reliability, and performance across the platform</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to the design, implementation, and ongoing optimization of Geotab's lead scoring models, ensuring scoring logic accurately reflects buying intent, fit, and engagement signals across all channels and segments</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Help develop and maintain lead management processes including lead routing, assignment rules, and SLA frameworks, in partnership with RevOps and Sales leadership</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Leverage intent and enrichment data from platforms such as 6sense, ZoomInfo, and other data providers to enhance scoring accuracy and improve the quality of leads passed to sales</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Regularly review and refine scoring models in response to pipeline performance data, sales feedback, and evolving go-to-market priorities</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Work with LeanData to ensure lead-to-account matching, routing logic, and attribution frameworks are functioning accurately and efficiently</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Act as the primary Marketing Operations liaison to the Revenue Operations team, building a strong, collaborative bridge between marketing systems and the broader revenue technology ecosystem</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Ensure seamless bi-directional data flow and process alignment between Marketo and Salesforce, maintaining data integrity and enabling accurate, end-to-end funnel visibility</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Partner with RevOps and Sales leadership to define and align on shared pipeline metrics, funnel stage definitions, and lead handoff standards, ensuring marketing and sales are working from a common framework</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to the development and ongoing management of SLAs between Marketing and Sales, driving accountability on both sides of the handoff</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Bring a data-driven perspective to revenue planning conversations, using funnel analytics to inform targets, investment decisions, and go-to-market priorities</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to the marketing data strategy as it relates to lead and account data quality, enrichment, and governance — ensuring Geotab's marketing database is accurate, compliant, and optimized for targeting and personalization</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Help manage relationships and integrations with key data and intelligence platforms including 6sense, ZoomInfo, LeanData, and other enrichment or intent tools</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Work closely with the Marketing AI Systems &amp; Automation Manager to identify operational use cases where AI can improve lead management, scoring, and RevOps alignment workflows</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Develop and maintain reporting and dashboards that provide clear visibility into lead volume, funnel velocity, conversion rates, and marketing's contribution to pipeline and revenue</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to the broader Marketing Operations team strategy, supporting the development of junior team members and helping shape how the function evolves at Geotab</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Build and maintain strong working relationships with stakeholders across Marketing, Sales, RevOps, IT, and Data teams, acting as a trusted partner and clear communicator across functions</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Translate complex operational concepts into clear business narratives for senior marketing and sales leadership, ensuring operational decisions are understood and supported at the executive level</span></p> </li> <li style="font-size: 12pt; color: rgb(52, 73, 94);"> <p><span style="font-size: 12pt; color: rgb(52, 73, 94);">Contribute to a culture of operational excellence, continuous improvement, and data-driven decision making across the broader marketing organization</span></p> </li> </ul> <p><span style="color: rgb(37, 71, 123);">What you'll bring to the role:</span></p> <div class="MuiGrid-root css-17v2lcf"> <ul> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">7+ years of experience in marketing operations, revenue operations, or a related field within a B2B technology or SaaS environment</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Demonstrated experience contributing to lead scoring models, lead management processes, and marketing-to-sales handoff frameworks at scale</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Proven track record of building effective partnerships with Sales and Revenue Operations teams, with the ability to navigate and influence across organizational boundaries</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Experience working in a complex, global marketing environment with multiple segments, regions, or go-to-market motions</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">A strategic thinker with a hands-on, execution-oriented approach — comfortable operating at both the strategic and tactical level</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Deep, hands-on expertise in <strong>Marketo Engage</strong>, with strong knowledge of platform architecture, database management, and operational best practices</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Advanced proficiency in <strong>Salesforce CRM</strong>, including campaign influence, lead and contact management, and Marketo-Salesforce sync configuration</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Experience with <strong>LeanData</strong> for lead-to-account matching, routing, and attribution</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Experience with <strong>marketing attribution platforms</strong> such as Bizible (Marketo Measure), Rockerbox, or similar tools, with a strong understanding of multi-touch attribution models and how they inform marketing's contribution to pipeline and revenue reporting</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Experience with <strong>6sense</strong> or equivalent account intelligence and intent data platforms</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Familiarity with <strong>ZoomInfo</strong> or comparable data enrichment tools for database hygiene and lead enrichment workflows</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Comfort working with <strong>AI tools</strong> in a marketing operations context, with an openness to building AI-assisted workflows and reporting capabilities</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Strong analytical mindset with the ability to build, interpret, and act on complex funnel and pipeline data</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Excellent communication and stakeholder management skills — equally effective presenting to senior leadership or working through a technical integration with a RevOps engineer</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Deep understanding of B2B demand generation, account-based marketing, and the full marketing-to-revenue funnel</span></p> </li> <li style="color: rgb(52, 73, 94); font-size: 12pt;"> <p><span style="color: rgb(52, 73, 94); font-size: 12pt;">Experience contributing to SLAs, funnel governance frameworks, and operational documentation</span></p> </li> </ul> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</strong></span></div> <div class="MuiGrid-root css-1spul5l">&nbsp;</div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>This posting is for an existing vacancy.</strong></span></div> <div class="MuiGrid-root css-1spul5l">&nbsp;</div> <h1 class="MuiGrid-root css-1spul5l"><span style="color: rgb(37, 71, 123);">Why job seekers choose Geotab:</span></h1> <div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-1spul5l"> <p><span style="color: rgb(102, 120, 140);">Flex working arrangements</span><br><span style="color: rgb(102, 120, 140);">Home office reimbursement program</span><br><span style="color: rgb(102, 120, 140);">Baby bonus &amp; parental leave top up program</span><br><span style="color: rgb(102, 120, 140);">Online learning and networking opportunities</span><br><span style="color: rgb(102, 120, 140);">Electric vehicle purchase incentive program</span><br><span style="color: rgb(102, 120, 140);">Competitive medical and dental benefits</span><br><span style="color: rgb(102, 120, 140);">Retirement savings program</span></p> <p><strong><span style="color: rgb(102, 120, 140);">*The above are offered to full-time permanent employees only</span></strong></p> </div> <div class="MuiGrid-root css-1spul5l"> <h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">How we work:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">At Geotab, we have adopted a&nbsp;flexible hybrid&nbsp;working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140); font-size: 8pt;">We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our <a href="https://www.geotab.com/privacy-policy/">Privacy Policy</a>. Click <a href="https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0">here</a> to read our Privacy Notice.&nbsp;</span></div> </div> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.</p></div><div class="title">Hiring Range</div><div class="pay-range"><span>$104,000</span><span class="divider">&mdash;</span><span>$130,000 CAD</span></div></div></div>