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Marketing Lead (Web3 Accelerator)

Hyphen Connect Limited

Japan2mo ago
Seniority
Lead

About the role

<p></p> <p data-path-to-node="2"><span class="">We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology.</span><span class=""> Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success.</span><span class=""> As our <strong>Marketing Lead</strong>,</span><span class=""> you will define our institutional brand and act as a high-level consultant for our portfolio companies,</span><span class=""> ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.</span></p> <h3 class="" data-path-to-node="3">Core Responsibilities</h3> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0"><span class="">Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.</span></p> </li> <li> <p data-path-to-node="4,1,0"><span class="">Provide strategic marketing advisory to portfolio companies,</span><span class=""> assisting them with go-to-market strategies,</span><span class=""> narrative positioning,</span><span class=""> and launch execution.</span></p> </li> <li> <p data-path-to-node="4,2,0"><span class="">Lead the creation of high-impact content,</span><span class=""> including research reports,</span><span class=""> investment theses,</span><span class=""> and thought leadership pieces for senior partners.</span></p> </li> <li> <p data-path-to-node="4,3,0"><span class="">Oversee the firm’s digital presence across all major channels,</span><span class=""> ensuring a professional and forward-thinking institutional voice.</span></p> </li> <li> <p data-path-to-node="4,4,0"><span class="">Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.</span></p> </li> </ul> <h3 class="" data-path-to-node="5">Requirements</h3> <ul data-path-to-node="6"> <li> <p data-path-to-node="6,0,0"><span class=""><strong>7+ years </strong>of experience in marketing,</span><span class=""> with a significant portion spent in the <strong>crypto VC or Web3 startup ecosystem</strong>.</span></p> </li> <li> <p data-path-to-node="6,1,0"><span class="">Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.</span></p> </li> <li> <p data-path-to-node="6,2,0">Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.</p> </li> <li> <p data-path-to-node="6,3,0">Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.</p> </li> <li> <p data-path-to-node="6,4,0">Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.</p> </li> </ul> <p></p>

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