Marketplace Performance Executive

<p><strong>Job Description</strong></p> <ul> <li>Plan, execute, and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.</li> <li>Analyze campaign performance and continuously optimize key metrics such as ROAS, CTR, CPC, CPM, CPA, and CVR.</li> <li>Design and run structured experiments on ad creatives, copy, landing pages, and audience segments to improve performance.</li> <li>Collaborate with internal teams (Commercial, Creator Marketing, Creative, and Live Streaming) to align product assortment, promotional calendars, and content strategies for optimal paid performance.</li> <li>Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.</li> <li>Develop and manage comprehensive media plans and budget allocations across platforms including Shopee, Lazada, TikTok Shop, and CPAS (Meta Ads).</li> <li>Prepare comprehensive performance reports on a weekly, monthly, quarterly, and annual basis.</li> <li>Develop full-funnel advertising strategies covering Brand Awareness, Prospecting, Retargeting, and Lookalike audience modeling.</li> <li>Manage Collaborative Ads (CPAS) on Meta to drive high-intent external traffic to marketplace product pages.</li> <li>Conduct ongoing keyword research and implement effective bidding strategies (manual vs. auto-bidding) to maintain cost efficiency.</li> </ul> <p><strong>Requirements</strong></p> <ul> <li>1–3 years of experience in performance marketing, with a strong focus on marketplace advertising platforms such as Shopee, Lazada, TikTok, and CPAS.</li> <li>Solid understanding of paid media metrics, marketplace dashboards, Meta Ads Manager, Google Ads, and data analysis, with the ability to translate insights into actionable strategies.</li> <li>Strong knowledge of market trends, platform algorithms, and audience behavior.</li> <li>Confident in presenting campaign results, insights, and strategic recommendations to clients.</li> <li>Prior experience working in a creative or marketing agency, or advertising platform is a plus.</li> <li>Proven experience in managing multi-channel client advertising campaigns.</li> <li>Proficient in Microsoft Excel and/or Google Sheets (Pivot Tables, VLOOKUP, etc.) and data visualization.</li> </ul> <p><strong>Why Join Us?</strong></p> <ul> <li>Opportunity to work with fast growing company.</li> <li>Exposure to multiple online marketplaces.</li> <li>Learning driven and collaborative work environment.</li> </ul>