Martech Manager

About Roamless

About the role

What you will do

• Own the marketing technology stack: evaluate, choose, and implement tools across the full stack (MMPs, tag managers, CRM integrations, conversion APIs, analytics)
• Define integration requirements for every platform: web, iOS, Android, and backend with clear specs that developers can actually build from
• Set up and maintain GTM (web and server-side) events and GA4 tags across all touchpoints; manage UTM taxonomy across all paid channels
• Oversee mobile SDK implementation: in-app event tracking, deep links, and deferred attribution flows
• Own MMP configuration and validation: ensure MMP attribution is accurate, postbacks are firing, SKAN 4 schemas are correct, and data is trustworthy
• Build and maintain paid channel integrations: Meta Conversion API, promo code tracking, deep link management
• Ensure CRM data flows work end-to-end: events syncing from MMP into our customer engagement tools and other lifecycle tools
• Run integration QA: TestFlight-based mobile testing, dashboard validation, root-cause analysis when data looks wrong
• Coordinate across growth, product, and engineering: translate marketing needs into technical requirements and vice versa

What you will bring

• 3–5 years in marketing technology, marketing operations, or growth engineering, ideally at a B2C product company. Experienced in a highly technical Revenue Operations role in B2B SaaS is also acceptable.
• Hands-on experience with a mobile measurement partner: AppsFlyer, Adjust, or equivalent including event configuration, deep link setup, and attribution validation
• Google Tag Manager implementation experience (web and/or server-side)
• Mobile SDK tracking experience across iOS and Android
• CRM integration experience: syncing event data into lifecycle tools (Braze, Klaviyo, OneSignal, or similar)
• Intermediate SQL experience: you can query event data, validate tracking, and catch discrepancies
• Strategic ownership mindset: you evaluate tools, make recommendations, and set requirements independently; you don't wait to be told what to do
• Startup mindset: you are comfortable with ambiguity, creating your own playbook, and you take end-to-end ownership

• Basic coding skills (Python, JavaScript)
• Meta Conversion API (CAPI) integration experience
• SKAN 4/iOS 14+ attribution modelling knowledge
• QA or testing background (manual or automated)
• Experience using AI tools for workflow automation and requirements writing

What we offer

• 💻 Hardware you need to be most productive
• 🌎 Fully remote. The trust and flexibility that come with a fully-remote setup. Fully remote. We're looking for someone based in Europe, or working in a Europe-friendly time zone (CET ±2 hours).
• 💻 Home office budget. $500 on equipment for home office setup (eg. a keyboard, a screen, etc). This is a one-off budget that doesn’t renew every year, but doesn’t expire.
• 🎓 Learning and development budget. Up to $1000 annually to be spent on books, online courses, conferences, etc.
• 🌐 $200 non-expiry yearly Flex credit for data, hotspot, and calls.
• 📱Annual phone number subscription for $1/year. You get an annual phone number subscription for $1/year. A real phone number (UK, Canada, or Australia) inside the Roamless app.
• 📝 Full-time local contract via EOR
• 🤗 Supportive, diverse, inclusive team

Compensation