Media Analyst

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>¿Cuál será tu rol?<br><br>En <a href="https://www.vml.com?utm_source=chatgpt.com">VML THE COCKTAIL</a> estamos buscando un/a Media Analyst para incorporarse al área de Data &amp; Marketing.</strong></p> <p>La misión principal del puesto será analizar el rendimiento de campañas de medios y convertir los datos en insights accionables y recomendaciones de optimización.</p> <p>Buscamos un perfil analítico, con capacidad para trabajar con datos de distintas fuentes y transformar la información en presentaciones claras y visualmente atractivas.<br><br><strong>¿Qué harás?</strong></p> <ul> <li>Analizar el rendimiento de campañas de <strong>media</strong> (search, social, display, vídeo, etc.).</li> <li>Integrar y analizar, cuando sea necesario, datos de <strong>social orgánico</strong> e <strong>influencer marketing</strong> para ofrecer una visión completa del rendimiento.</li> <li>Identificar tendencias, oportunidades y áreas de mejora a partir de los resultados de campaña.</li> <li>Elaborar recomendaciones basadas en datos sobre:</li> <ul> <li>Redistribución de inversión entre canales.</li> <li>Optimización de audiencias y segmentaciones.</li> <li>Rendimiento de creatividades y mensajes.</li> <li>Oportunidades de mejora por canal.</li> </ul> </ul> <ul> <li>Preparar presentaciones de reporting en PowerPoint con:</li> <ul> <li>Gráficos y tablas.</li> <li>Resumen ejecutivo.</li> <li>Principales conclusiones.</li> <li>Insights y recomendaciones accionables.</li> </ul> <li>Limpiar, estructurar y validar datos procedentes de distintas fuentes.</li> <li>Colaborar con equipos de medios, cuentas y analítica para asegurar la calidad y utilidad del reporting.</li> </ul> <p><strong>Conocimientos y experiencia:</strong></p> <ul> <li>Al menos 2 años de experiencia en posiciones similares de análisis de medios / marketing analytics&nbsp;</li> <li>Experiencia demostrable analizando:</li> <ul> <li>Datos de media.</li> <li>Social orgánico.</li> <li>Campañas de influencer marketing.</li> </ul> <li>Capacidad para extraer insights y convertirlos en recomendaciones claras y accionables.</li> <li>Nivel avanzado de Microsoft Excel</li> <li><strong><u>Imprescindible nivel de inglés alto</u></strong>, hablado y escrito.</li> <li>Conocimientos de <strong>Tableau</strong> o <strong>Power BI</strong> serán valorados positivamente.</li> <li>Familiaridad con plataformas como <a href="https://ads.google.com?utm_source=chatgpt.com">Google Ads</a>, <a href="https://www.facebook.com/business/tools/ads-manager?utm_source=chatgpt.com">Meta Ads Manager</a>, <a href="https://analytics.google.com?utm_source=chatgpt.com">Google Analytics</a> o <a href="https://ads.tiktok.com?utm_source=chatgpt.com">TikTok Ads Manager</a>.</li> </ul> <p><strong>Beneficios de trabajar en VML&nbsp;The&nbsp;Cocktail</strong>&nbsp;</p> <ul> <li>🧐&nbsp;Flexibilidad horaria&nbsp;</li> </ul> <ul> <li>✈️&nbsp;25 días de vacaciones al año + nochebuena y nochevieja + 2 días en Semana Santa&nbsp;</li> </ul> <ul> <li>💻&nbsp;Modelo híbrido, full remote o presencial.&nbsp;</li> </ul> <ul> <li>🎓&nbsp;Plan de carrera personalizado y formación continua&nbsp;</li> </ul> <ul> <li>👩‍🏫&nbsp;Mejora tu nivel de inglés con clases formativas&nbsp;</li> </ul> <ul> <li>🙌&nbsp;No tenemos&nbsp;dress&nbsp;code. Ven como quieras a trabajar.&nbsp;</li> </ul> <ul> <li>🛍️&nbsp;Descuentos exclusivos y tiempo para tu crecimiento.&nbsp;</li> </ul> <ul> <li>💳 Acceso a Coverflex</li> </ul> <ul> <li>🤱🏼&nbsp;Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad.&nbsp;</li> </ul> <p><strong>&nbsp;¿Te vienes?</strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p data-start="881" data-end="1082"><strong>&nbsp;</strong></p> <p>&nbsp;</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>