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Media Buyer
Leap Tools
CanadaRemote2w ago
- Employment
- Full-time
About the role
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
- Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels.
- Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.
- Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey.
- Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results.
- Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms.
- Manage multiple accounts and prioritize tasks to meet client deadlines effectively.
- Stay current with digital advertising trends, platform updates, and new technologies to maximize client success.
- Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters.
- Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance.
- Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact.
- Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms. Analytical skills with proficiency in building reports.
- Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus.
- Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment.
- Familiarity with current digital advertising trends, platform updates, and emerging technologies.
- 2–4 years of experience in digital advertising or media buying.
- Agency experience, managing multiple clients and campaigns simultaneously.
- Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms.
- A track record of improving campaign performance and meeting/exceeding KPIs.
- We're a remote-first company that encourages our employees to work from where they're most productive.
- We work in tight-knit teams to cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
- Work anywhere in the world for up to 3 months!
- We value families, by offering a parental leave program
- We offer a work-from-home stipend
- Your birthday (and our company's birthday) is a day off!
Perks & benefits
- Home Office Budget
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