Senior Media Buyer for a Marketing Company (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our Client is a Marketing company

Role Overview:
We’re seeking an experienced Senior Media Buyer responsible for managing and optimizing Meta (Facebook/Instagram) ad campaigns for high-ticket service-based businesses, with a focus on lead quality, conversion rates, and ROI.

Key Responsibilities:

• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads
• Manage day-to-day campaign operations:
• Budget allocation
• Audience management
• Creative deployment
• Performance monitoring
• Analyze campaign data and identify opportunities to:
• Improve CPL
• Increase conversion rates
• Enhance lead quality
• Implement and optimize conversion tracking systems (pixels, events, funnels)
• Continuously run and evaluate A/B tests (creatives, hooks, offers, audiences)
• Apply CRO principles to improve funnel performance (ads → landing pages → booking)
• Work within and execute pre-defined frameworks/models (no need to build strategy from scratch)
• Collaborate with team members on:
• Ad creatives (concept to live execution)
• Copywriting improvements
• Utilize AI tools to enhance:
• Creative testing
• Data analysis
• Campaign optimization
• Deliver clear, data-backed performance insights and recommendations.

Requirements

• 5+ years of proven experience as a Media Buyer or Paid Media Specialist
• Deep expertise in Meta Ads (Facebook & Instagram)
• Proven experience managing:
• High-ticket service businesses
• Lead generation funnels
• Strong background in Campaign optimization, Performance analysis, and CRO (Conversion Rate Optimization)
• Experience with Funnel tracking (pixels, events, attribution).
• Ability to execute within an existing framework without needing to redefine strategy
• Experience in U.S. healthcare or medical-related campaigns is a nice to have.

Benefits

• Competitive salary in USD
• Monthly bonuses based on performance
• Fully remote work environment with flexible scheduling