Media Consultant (Fractional)

<p><strong>DESCRIPTION</strong></p> <p>We are seeking an experienced Media Consultant to partner with our marketing organization on a fractional basis, approximately <strong>20 hours per week for an initial three-month engagement</strong>, with the potential for a longer-term extension. This role is central to ensuring our media campaigns are strategically planned, flawlessly executed, and rigorously measured across all channels.</p> <p>We have a full time media agency, and are looking for an individual who can help work with them and us to ensure a smooth partnership and optimized results. This person will be passionate about having the opportunity to work quickly to transform a marketing engine, and will set up internal stakeholders and external partners for success.</p> <p>The ideal candidate is a seasoned media operator who thrives at the intersection of brand, performance, and technology — someone who can move fluidly between campaign management, cross-functional partnership, and data infrastructure strategy.</p> <p>We are an omni-channel business, and are looking for strong e-commerce growth fundamentals expertise while also ensuring we are supporting a “full-funnel” structure that will drive sales across all channels.</p> <p><strong>Hourly Rate: </strong>$120 to $150</p> <h2><strong>RESPONSIBILITIES</strong></h2> <h3><strong>Campaign Management &amp; Execution</strong></h3> <ul> <li>Oversee end-to-end media campaign operations, ensuring all campaigns are live, running, and delivering against KPIs on time and on budget</li> <li>Monitor campaign health across channels daily, proactively surfacing issues and optimizing for performance</li> <li>Partner with Marketing leadership on the media calendar and ensure seamless coordination of campaign go-lives across teams</li> </ul> <h3><strong>Cross-Functional Partnership</strong></h3> <ul> <li>Attend meetings with&nbsp; media agency and ensure we are utilizing and maximizing our partnership appropriately&nbsp;</li> <li>Partner closely with content teams to align creative assets and messaging with media strategy and channel requirements</li> <li>Collaborate with all channel leads: DTC and Retail as well as coordinate with Amazon team /agency to ensure full-funnel media is driving performance at every stage of the purchase journey</li> <li>Serve as the connective tissue between marketing, channel, and content stakeholders — translating strategy into execution•</li> </ul> <h3><strong>Full-Funnel Performance</strong></h3> <ul> <li>Work with agency on development of full-funnel media strategies that address awareness, consideration, and conversion across DTC and omni-channel environments</li> <li>Partner with channel leads on ensuring plans set up to drive success at each channel</li> <li>Identify gaps and opportunities across the funnel, making data-driven recommendations to improve performance</li> <li>Balance short-lead performance indicators (ROAS, CVR, CTR) with long-lead brand metrics</li> </ul> <h3><strong>Data, Measurement &amp; Technology</strong></h3> <ul> <li>Partner with the technology team to advance the organization’s data layer, ensuring clean, reliable, and actionable data infrastructure</li> <li>Evaluate, recommend, and manage industry-best measurement partners and tools for both DTC and omni-channel contexts</li> <li>Build and maintain measurement frameworks that incorporate both short-lead (paid media KPIs) and long-lead (brand health, MMM) indicators</li> </ul> <h3><strong>REQUIREMENTS</strong></h3> <ul> <li>8+ years of experience in media, performance marketing, or integrated marketing — agency or brand-side</li> <li>Demonstrated experience managing media campaigns across DTC, Amazon, and Retail (or equivalent omni-channel environments)</li> <li>Deep understanding of full-funnel media strategy and how channels interact across the purchase journey</li> <li>Proficiency with media measurement tools and methodologies, including attribution platforms, MMM, and incrementality testing</li> <li>Experience working with data and tech teams on data layer strategy, tagging, and analytics infrastructure</li> <li>Strong project management skills with the ability to manage multiple workstreams simultaneously across cross-functional teams</li> <li>Excellent communicator who can translate complex media and data concepts for non-technical stakeholders</li> </ul> <h3><strong>NICE TO HAVES</strong></h3> <ul> <li>Experience in consumer packaged goods (CPG), e-commerce, or retail marketing</li> <li>Familiarity with major measurement and analytics platforms (e.g., Northbeam, Triple Whale, Nielsen, IRI/Circana, Rockerbox, or similar)</li> <li>Prior experience in a fractional or consulting capacity</li> </ul> <h3><strong>WHAT SUCCESS LOOKS LIKE</strong></h3> <ul> <li>Campaigns are consistently live, optimized, and delivered on schedule</li> <li>Channel leads and content teams are aligned and operating from a shared media plan</li> <li>&nbsp;A robust, reliable measurement framework is in place that reflects both short- and long-term business impact</li> <li>Data infrastructure partnerships are advancing toward a more mature, integrated data layer</li> <li>The SVP of Marketing has clear visibility into media performance and strategic recommendations at all times</li> </ul>