Media Planner - Manager/Senior Manager

<p><strong>Job purpose</strong></p> <p>The Media Planning &amp; Strategy Manager is a key role focused on driving Sustainable Growth for our brand partners. You will be responsible for architecting media strategies that not only deliver top-line revenue but also maintain healthy Profitability. By balancing aggressive scaling with financial efficiency, you will ensure long-term business success in the competitive ecommerce landscape.</p> <p><strong>Job Responsibilities:</strong></p> <ul> <li><strong>Growth &amp; Profitability Strategy:</strong> Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability.</li> <li><strong>Sustainable Budget Management:</strong> Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels.</li> <li><strong>Financial Performance Tracking:</strong> Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards.</li> <li><strong>Data-Driven Optimization:</strong> Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns.</li> <li><strong>Marketplace &amp; Social Mastery:</strong> Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities.</li> <li><strong>Leadership &amp; Mentorship:</strong> Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients.</li> </ul> <p><strong>Key Requirements&nbsp;</strong></p> <ul> <li>5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability.</li> <li>Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending.</li> <li>Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes.</li> <li>Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs.</li> <li>Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders.</li> <li>Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth</li> </ul>