Senior Media Planning Manager

What You'll Be Doing:

• Leading development and execution of integrated media strategies across all channels
• Managing media agencies and ensuring best-in-class planning, buying, and optimisation
• Overseeing campaign delivery across TV, digital, social, OOH, audio, and partnerships
• Translating commercial goals, audience insights, and research into robust media plans
• Managing budgets, investment allocation, forecasting, and pacing across campaigns
• Reviewing campaign performance and delivering actionable insights to stakeholders
• Developing measurement frameworks and supporting MMM, attribution, and uplift studies
• Guiding creative teams on media-informed asset needs and format best practices
• Collaborating with Brand, Growth, Product, and regional teams to align plans with business goals
• Identifying strategic opportunities based on consumer behaviour, trends, and competitive analysis
• Ensuring plans follow industry best practices and support continuous improvement
• Presenting strategies, plans, and results clearly to senior leadership
• Contributing to long-term media planning and brand-building strategies

What You'll Bring:

• Strong experience in media planning, strategy, or comms planning within a media agency or in-house team
• Deep understanding of the North American media landscape and consumer behaviour
• Cross-channel expertise across TV, digital, social, OOH, and programmatic
• Ability to translate insights and data into strong media recommendations
• Strong analytical ability and experience with measurement, reporting, and effectiveness tools
• Excellent stakeholder management and communication skills
• Ability to manage high-volume, fast-paced campaigns with multiple priorities
• Experience working with creative, research, and data teams to inform media approaches
• Knowledge of subscription, streaming, entertainment, or sports industries (a plus)
• A proactive, solution-oriented mindset with strong attention to detail

Benefits