Media Strategist, Buying

<h2><strong>What to know</strong></h2> <p>Execute game-changing advertising strategies that tie engagement to the bottom line. As a Media Strategist, you'll manage the execution of digital advertising campaigns across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between).</p> <p>This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and rolling up your sleeves to launch new creative are no big deal for you. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates.&nbsp;</p> <p>You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.</p> <h2><strong>The company</strong></h2> <p>Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From AARP and Doctors Without Borders to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency in the US and London.</p> <h2><br><strong>The team</strong></h2> <p><span style="font-weight: 400;">As part of the Paid Media team, you’ll work closely with a cross-disciplinary group of Blue State employees who are passionate, geeky, and care about their clients and causes. Blue State fosters an environment where everyone has an opportunity to shape new approaches, grow and learn from their colleagues, and take advantage of a personal development fund to stretch their skills even further. You’ll have the opportunity to work with some of the most inspiring charities, ambitious brands, and passionate advocacy and social change campaigns.</span></p> <h2><br><strong>A day in the life</strong></h2> <ul> <li><strong>Build, manage, and optimize media campaigns across multiple platforms, </strong>primarily using Meta Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Yahoo DSP. (Other digital channel expertise is a plus.)&nbsp;</li> <li><strong>Translate clients’ strategic visions into media objectives and KPIs</strong> to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.</li> <li style="font-weight: 400;"><strong>Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization.</strong></li> <li style="font-weight: 400;"><strong>Have a strong POV on measurement, attribution, and conversion tracking, </strong><span style="font-weight: 400;">and apply that knowledge to strategic recommendations and ongoing campaign management.</span></li> <li style="font-weight: 400;"><strong>Participate in (and sometimes lead) client-facing interactions </strong><span style="font-weight: 400;">— you’ll be the subject-matter expert for the platforms you manager</span></li> <li style="font-weight: 400;"><strong>Work collaboratively with other internal or external teams,</strong><span style="font-weight: 400;"> including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.</span></li> <li style="font-weight: 400;"><strong>Keep up to date with the latest digital media trends </strong>by building and stewarding relationships with media partners, and engaging in media R&amp;D projects.</li> </ul> <h2><br><strong>What we offer</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Unlimited time-off (inclusive of sick, personal, and vacation days)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">$1,250 annually in professional development funds</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Competitive health, dental, and vision insurance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Flexible and health savings accounts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">401K &amp; employer match</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Generous paid holiday schedule</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">12-week fully-paid parental leave for all parents-to-be</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Short-term and long-term disability insurance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Pre-tax commuter benefits</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Remote work flexibility</span></li> </ul> <p>We approach in-office working with a hybrid model. On-site presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require in-person attendance for folks on their discipline or client teams as necessary, including for those whose roles require them to be in person.</p> <p><span style="font-weight: 400;">The salary range for this position is $74,750 - $85,000; compensation will be commensurate with experience.</span></p> <h2><br><strong>Some things we're looking for</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">High proficiency with digital advertising platforms — you ultimately want to become a master of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">A testing evangelist - no result is ever a problem as long as we can learn and improve in future.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.</span></li> </ul> <p><span style="font-weight: 400;">At Blue State, diversity is a necessity, not a nice-to-have. We encourage those from underrepresented communities — women, people of color, LGBTQIA+, immigrants, those with disabilities and people at all the intersections in between — to apply. Even if you don’t think your current skill set checks every box below, but this role seems to align with your strengths, we want to hear from you.</span></p> <p><span style="font-weight: 400;">Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability, including the use of AI tools throughout the hiring process, please contact us at <a href="mailto:recruiting@bluestate.co">recruiting@bluestate.co</a> with the <strong>subject line: Accommodation Request</strong> to get started.</span></p> <p><span style="font-weight: 400;">This position is part of the CWA collective bargaining unit; ie, the Blue State Union.</span></p><div class="content-conclusion"><p>Your privacy is important to us. &nbsp;You can find out more information on how we handle your data for recruiting purposes in our <a href="https://www.bluestate.co/privacy-policy-for-recruitment/">Privacy Policy for Recruitment</a>.&nbsp;</p></div>