Meta Ads Specialist- Freelance, Remote

The Impact you’ll make

• Translate high-level direction into a channel strategy, action plan, and testing roadmap.
• Conduct audience research, competitor analysis, and intent/keyword exploration relevant to Meta targeting.
• Define funnel architecture (prospecting, retargeting, retention) and measurement plans.

• Build Meta campaigns from scratch, including structure, pixel/CAPI setup, and conversion events.
• Configure targeting, placements, and bidding strategies aligned with objectives.
• Launch, QA, and iterate quickly based on performance signals.

• Develop briefs and build/test ad creatives and copy in Meta Creative Hub.
• Run structured A/B tests on hooks, formats, offers, and audiences.
• Partner with stakeholders to refresh creative based on insights.

• Monitor performance daily in Meta Ads Manager and GA4; identify trends and opportunities.
• Optimize budgets, bids, audiences, and creatives to hit ROAS/CPA targets and improve lead quality.
• Prepare clear, data-driven reports and present results in plain language with actionable recommendations.

• Manage budgets efficiently to maximize ROI and maintain spend limits.
• Communicate proactively on pacing, learnings, risks, and next steps.
• Present insights to non-technical stakeholders and align on priorities.

Skills, Knowledge and Expertise

• Hands-on experience building and optimizing Meta Ads campaigns from scratch with a proven track record improving ROAS, reducing CPA, or increasing lead quality.
• Advanced proficiency in Meta Ads Manager, Events Manager (Pixel/CAPI), audience targeting, and conversion tracking.
• Demonstrated ability to create, test, and optimize ad creatives and copy within a structured experimentation framework.
• Strong analytics and reporting skills using GA4 and Excel/Sheets; able to explain results to non-technical stakeholders.
• Proven budget management and pacing discipline across multiple campaigns and funnels.
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

• Technical: Meta Ads Manager, Events Manager (Pixel/CAPI), Audience Insights, Creative Hub, GA4; campaign structuring; experimentation; attribution and funnel analysis; data storytelling.
• Soft skills: Owner’s mindset, autonomy, proactive communication, crisp reporting, stakeholder alignment, and bias for action.
• Bonus: Experience with retail/ecommerce and showroom or lead-gen objectives; familiarity with French/English markets is a plus.

• You thrive with high-level direction and minimal supervision, and you enjoy owning strategy through execution.
• You’re outcome-focused, experiment-driven, and comfortable making decisions from imperfect data.
• You communicate clearly with non-technical stakeholders and can turn insights into next steps.
• You care about craftsmanship in creative, disciplined budget management, and continuous improvement.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday to Friday 9:00 AM–5:00 PM Eastern Time (40 hrs/week)

• $6 per hour
• No benefits package included

Benefits