MEXC - Country Lead (North America / LATAM)

<p>We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.</p> <p>As part of their international expansion strategy, they are strengthening their footprint in&nbsp;<strong>North America and </strong><strong>LATAM</strong>, one of the most strategically important and regulated crypto markets globally.</p> <p>The Country Lead will own end-to-end responsibility for the company’s market strategy, growth, and brand presence across NA/LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.</p> <p><strong>Key Responsibilities</strong></p> <ul> <li>Develop and execute the overall country strategy, with clear ownership of trading volume growth, user acquisition, and market expansion</li> <li>Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events</li> <li>Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients</li> <li>Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the crypto ecosystem</li> <li>Monitor and analyze NA/LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies</li> <li>Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams</li> <li>Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations</li> </ul> <p>&nbsp;</p> <p><strong>Qualifications</strong></p> <ul> <li>Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred</li> <li>5+ years of experience in NA or LATAM market leadership, business development, or market expansion roles</li> <li>Experience in crypto, fintech, or internet platforms is highly preferred</li> <li>Strong understanding of the Web3 ecosystem and digital asset exchange business models</li> <li>Established local industry network the region (projects, media, KOLs, communities, institutions, etc.)</li> <li>Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams</li> <li>Proficiency in Chinese preferred but not required</li> <li>Highly results-oriented, with strong execution capability and market sensitivity</li> </ul> <p><strong>Nice to Have</strong></p> <ul> <li>Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company</li> <li>Familiarity with NA / LATAM regulatory frameworks or access to relevant compliance resources</li> <li>Proven track record in community growth, strategic partnerships, or institutional client development</li> </ul>