Senior Mobile Growth Consultant – ASO & CRO

<div class="content-intro"><p>Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!</p></div><p><strong>WHAT TO EXPECT:</strong></p> <p>We're looking for a seasoned <strong>Growth Consultant</strong> to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key U.S.-based clients.&nbsp;You’ll play a pivotal role across <strong>app store optimization (ASO)</strong> and the entire <strong>user acquisition (UA)</strong> funnel, driving measurable growth for world-class mobile apps. You’ll lead projects that range from ASO-only engagements to integrated performance growth initiatives, connecting creative testing, data insights, and experimentation. This is a <strong>high-impact role for an experienced, hands-on marketer</strong> who combines analytical precision with strong strategic thinking and can confidently advise clients at a senior level.</p> <p><strong>WHAT YOU WILL OWN:</strong></p> <ul> <li><strong>Keep the engine running:</strong> Oversee day-to-day operations within the pod and make sure projects stay on track.</li> <li><strong>Lead global ASO &amp; CRO strategy:</strong> Drive scalable growth across markets and languages with data-driven experimentation.</li> <li><strong>Shape client roadmaps:</strong> Provide senior-level guidance and tailored strategies for key ASO accounts.</li> <li><strong>Experiment relentlessly:</strong> Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.</li> <li><strong>Elevate discoverability:</strong> Lead keyword optimization to help apps shine in crowded app stores.</li> <li><strong>Drive creative excellence:</strong> Run creative testing to craft store assets that stand out in competitive marketplaces.</li> <li><strong>Mentor and inspire:</strong> Coach Growth Managers, fostering analytical thinking and curiosity.</li> <li><strong>Refine strategies with insight:</strong> Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.</li> <li><strong>Be a thought leader:</strong> Help build Phiture’s reputation as a go-to authority in mobile growth and ASO.</li> <li><strong>Set the bar high:</strong> Ensure top-quality service delivery and consistently strong results.</li> <li><strong>Stay ahead of trends:</strong> Integrate the latest best practices in CRO, performance marketing, and ASO.</li> <li><strong>Collaborate across time zones:</strong> Own the handoff between EU and US teams, ensuring seamless communication and continuity.</li> <li><strong>Be the US client partner:</strong> Act as the main point of contact for American clients and coordinate with EU teammates.</li> <li><strong>Juggle multiple priorities:</strong> Balance several client projects while keeping workstreams aligned and on schedule.</li> </ul> <p><strong>WHAT YOU'LL NEED:</strong></p> <ul> <li><strong>3+ years</strong> in ASO or related fields (CRO or experiment-driven mobile growth).</li> <li>Deep understanding of <strong>mobile marketing</strong> and <strong>performance marketing principles</strong>.</li> <li>A <strong>strategic mindset</strong> with hands-on experience in experimentation and user-behavior analysis.</li> <li><strong>Data-driven decision maker</strong> with excellent research and critical thinking skills.</li> <li>Natural <strong>curiosity</strong> and adaptability, eager to deepen ASO expertise if needed.</li> <li>Strong <strong>client-management experience,&nbsp;</strong>preferably&nbsp;within an agency setting.</li> <li><strong>Outstanding</strong> written and verbal <strong>communication skills</strong>.&nbsp;</li> <li>Experience working <strong>fully remote</strong> with distributed teams.</li> <li>Comfort coordinating across <strong>North America–Europe time zones</strong>.</li> <li>Solid <strong>project management and prioritization skills</strong>, thriving under multiple deadlines.</li> <li>Ability to work <strong>independently</strong> and make clear decisions in fast-changing environments.</li> </ul> <p><strong>NICE TO HAVE:</strong></p> <ul> <li>Apple Search Ads experience or any CAC:LTV-based performance marketing.</li> <li>Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.</li> <li>Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).</li> </ul> <p><strong>WHAT WE OFFER YOU:</strong></p> <ul> <li><strong>Ultimate Remote Flexibility</strong> — Skip the commute. Bay Area‑based, remote by default; a periodic in-person team and client meetups when needed.</li> <li><strong>Generous Time Off</strong> — 26 days PTO annually (on top of all U.S. national holidays), ensuring you have ample time to recharge, travel, and live your best life.</li> <li><strong>Outstanding Health Coverage </strong>— Premium health insurance through Cigna (medical) and Guardian (dental &amp; vision), fully covered (100%) for you, with optional family coverage available.</li> <li><strong>Parental Leave You Can Count On</strong> — 10 weeks of fully paid parental leave after your first year, plus an additional 4 weeks of unpaid leave available on request.</li> <li><strong>Financial Rewards and Stability </strong>— Competitive 401(k) with 100% matching on your first 3%, and 50% on the next 2%, plus quarterly bonus opportunities tied to our shared success.</li> <li><strong>Mental Wellness Support</strong> — Free, confidential access to licensed therapists via Oliva, putting your mental health first.</li> <li><strong>Personal Development Investment </strong>— Yearly €1,000 personal growth budget plus 10 dedicated learning hours per month, empowering your professional and personal ambitions.</li> <li><strong>Flexible Working Hours</strong> — Autonomy to shape your workday around your lifestyle and productivity.</li> <li><strong>Global Team Connection </strong>— Regular team events and an annual all-expenses-paid company offsite in Europe.</li> <li><strong>Career Advancement Clarity</strong> — Tailored career roadmap and continuous personal development plan to fuel your growth.</li> <li><strong>Home Office Allowance</strong> — Monthly remote-work allowance to enhance your workspace or cover internet expenses.</li> <li><strong>Top-notch Gear from Day One</strong> — Onboarding kit with branded Phiture gear and your own MacBook.</li> <li><strong>Thoughtful Celebrations </strong>— Responsibly sourced birthday, anniversary, and seasonal gifts, because milestones matter.</li> </ul><div class="content-conclusion"><p><em>We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.</em></p></div>