Mobile User Acquisition Manager

<div class="content-intro"><h2 class="job-details__description-header text-color-secondary font-family-secondary" data-bind="i18n: 'job-details.employer-description-title'">About Us</h2> <div class="job-details__description-content basic-formatter" data-bind="html: pageData().job.corporateDescription"> <div>Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting &amp; Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.&nbsp;</div> </div> <p>&nbsp;</p></div><p><span style="font-size: 12pt;"><strong>About the Team</strong></span></p> <p><span style="font-size: 12pt;">Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports &amp; entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.</span></p> <p>&nbsp;</p> <p><span style="font-size: 12pt;"><strong>Role:</strong></span></p> <p><span style="font-size: 12pt;">Topps Digital, a division of Fanatics Collectibles is looking for a <strong>User Acquisition Manager</strong> who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the in’s and out’s of the digital advertising ecosystem.</span></p> <p><span style="font-size: 12pt;">This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google AdWords, Meta/Instagram, 3^rd&nbsp;party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to generate qualified downloads of Topps Digital’s suite of digital collectible apps (8 total apps).&nbsp;</span></p> <p><span style="font-size: 12pt;">This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com)</span></p> <p><span style="font-size: 12pt;"><strong>&nbsp;</strong></span></p> <p><span style="font-size: 12pt;"><strong>What you will be doing...</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Managing 3^rd&nbsp;Party Ad Network relationships</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Research and recommend 3^rd&nbsp;party ad networks to test&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Onboard &amp; integrate new ad partners with our attribution platform (Singular)</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Supply networks with assets, creative refreshes, tracking links, etc.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monitor campaign performance and recommend optimizing solutions</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage budgets and allocate accordingly to strive for optimal ROI</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create, manage &amp; optimize in-house marketing campaign efforts</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Google AdWords campaigns, App Store Search Ads, etc.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Research and test interest groups to find new pockets of users</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Maintain relationship w/ attribution account rep to maximize platform features &amp; tools</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work with marketing graphic designer to concept new ad creatives based on previous creative performance data</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Storyboard and project manage video ad creation and production</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create campaign performance reports &amp; effectively summarize for department review</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Create easily digestible UA reports to present to internal stakeholders</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work closely with larger Fanatics Collectibles &amp; Fanatics Holdings groups to identify and leverage cross-promotional opportunities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate on creating experiential events to help drive on-site app downloads</span></li> </ul> <p><span style="font-size: 12pt;"><strong>&nbsp;</strong></span></p> <p><span style="font-size: 12pt;"><strong>What you will bring...</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">4+ years previous User Acquisition or App Marketing Manager experience is required</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Prior experience with app or game developer/publisher is highly recommended</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience planning, buying, and optimizing ROI-based campaigns&nbsp;</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience working with 3^rd&nbsp;Party Ad Networks &amp; UA ad buying agencies</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Upyield, Zoomd, TVScientific, Klay Media, etc.</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with attribution software to influence data-driven decision-making</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with mobile app and industry terminology and processes&nbsp;</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">e. installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Knowledge of trends and current events as they relate to the sports &amp; entertainment apps in the Topps Digital suite and beyond:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proficient in Microsoft Excel</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Effective communicator with strong writing and communication skills</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Willingness to work industry events to help drive on-site UA efforts</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">All Star Weekends, Comic Cons, Fanatics Fest, etc.&nbsp;</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to work in a fast-paced, demanding work environment</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Passionate collector or in-depth knowledge of collectibles ecosystem</span></li> </ul> <p>&nbsp;</p> <p class="p1"><span class="s1" style="font-size: 12pt;"><em>Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.&nbsp; Fanatics never seeks payment from job applicants.&nbsp;Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).&nbsp; For added security, where possible, apply through our company website at&nbsp;</em><a href="http://www.fanaticsinc.com/careers"><span class="s2"><em>www.fanaticsinc.com/careers</em></span></a></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The salary range represents base pay only and does not include short-term or long-term incentive compensation. &nbsp;This salary range is specific to New York City and may not be applicable to other locations. &nbsp;When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit&nbsp;<a href="https://benefitsatfanatics.com/">https://benefitsatfanatics.com/</a></p></div><div class="title">NYC Salary Range</div><div class="pay-range"><span>$96,250</span><span class="divider">&mdash;</span><span>$120,000 USD</span></div></div></div><div class="content-conclusion"><p>By submitting your application, you agree to our terms of service and acknowledge you have read our&nbsp;<a href="https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf" target="_blank">Candidate Privacy Policy.</a></p></div>