National Broadcast Buying Senior Associate

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>About WPP Media</strong></p> <p>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.</p> <p>WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com</p> <p>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:</p> <ul> <li>Be <strong>Extraordinary</strong> by Leading Collectively to Inspire transformational Creativity.</li> <li>Create an <strong>Open</strong> environment by Balancing People and Client Experiences by Cultivating Trust.</li> <li>Lead <strong>Optimistically</strong> by Championing Growth and Development to Mobilize the Enterprise.</li> </ul> <p><strong>Role Summary and Impact</strong></p> <p>The&nbsp;National Broadcast Buying Senior Associate&nbsp;drives the tactical development, negotiation, and execution of national ATL (TV, Radio, OOH) media campaigns. By transforming client briefs into highly optimized, data-driven media flows using tools like Ibope, Tom Micro, and Figaro, this role directly maximizes client investment efficiency, delivers top campaign performance (reach, frequency, and daypart mix), and ensures flawless operational delivery—safeguarding budgets and maximizing ROI.</p> <p><strong>Skills and Experience</strong></p> <ul> <li><strong>Education &amp; Agency Experience:</strong>&nbsp;Bachelor's degree in Advertising, Business, Marketing, or related fields, with 2+ years of proven experience in planning and buying departments within media agencies.</li> <li><strong>ATL &amp; Digital Media Expertise:</strong>&nbsp;Strong expertise in tactical media planning and buying for ATL channels (TV, Radio, OOH) with a clear understanding of digital campaign integration to deliver client KPIs.</li> <li><strong>Advanced Tool Mastery:</strong>&nbsp;High proficiency in&nbsp;<strong>Microsoft Excel</strong>&nbsp;and core industry planning/buying systems such as&nbsp;<strong>Fígaro, Tom Micro, and Ibope</strong>&nbsp;to manage budgets and media flows.</li> <li><strong>Analytical Negotiation &amp; Language:</strong>&nbsp;Sharp quantitative skills to optimize campaign metrics (reach, frequency, dayparts), strong negotiation abilities with media vendors, and intermediate/advanced English.</li> </ul> <p><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</p> <p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.</p> <p>Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.</p> <p><strong>#LI-Promoted</strong></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>