National Sales Director

Key Responsibilities

• Develop and implement national sales strategies to achieve company-wide revenue and growth targets.  
• Align regional sales plans with overall business objectives and market opportunities.  
• Lead the annual sales planning process, including forecasting, goal setting, and performance expectations across all regions.  
• Monitor sales performance metrics and adjust strategies to ensure targets are met or exceeded.  

• Oversee the development and execution of client strategies across all regions.  
• Support Regional Sales Directors and Business Development teams in securing and expanding high-value accounts.  
• Build and maintain relationships with key national clients and strategic partners.  
• Provide guidance on complex or high-value opportunities, including contract negotiations and deal strategy.  

• Lead and manage Regional Sales Directors and provide oversight to Business Development I, II, and III roles.  
• Establish performance expectations and accountability measures across the sales organization.  
• Support hiring, onboarding, and development of sales leadership and team members.  
• Foster a culture of collaboration, performance, and continuous improvement.  

• Standardize sales processes, tools, and reporting across all regions.  
• Monitor pipeline activity, forecasting accuracy, and sales performance metrics.  
• Identify performance gaps and implement corrective actions.  
• Drive consistency in CRM usage, reporting, and sales execution.  

• Partner with Marketing, Operations, and Finance to align sales strategies with company initiatives.  
• Ensure alignment between sales commitments and operational capabilities.  
• Participate in executive leadership meetings and contribute to company-wide strategy.  
• Provide market insights and feedback to support service development and positioning. 

Skills, Knowledge and Expertise

• 10–15+ years of progressive sales or business development experience.  
• 5–8+ years of leadership experience managing managers or multi-region teams.  
• Proven track record of driving revenue growth at a regional or national level.  
• Experience in restoration, construction, or a related industry preferred.  
• Demonstrated success managing large, complex sales organizations and high-value accounts. 

• Strong strategic planning and execution capabilities.  
• Advanced leadership and organizational management skills.  
• Strong business and financial acumen.  
• Excellent communication, negotiation, and presentation skills.  
• Ability to lead and influence across multiple regions and teams.  
• Ability to analyze performance data and drive results.  

• Bachelor’s degree in Business, Sales, Marketing, or a related field required.  
• MBA or advanced degree preferred. 

• Valid driver’s license required with an acceptable driving record in accordance with Cotton’s policy. 

• Sales and business development best practices at a national level.  
• Market trends and competitive landscape across multiple regions.  
• Forecasting, budgeting, and financial performance management.  
• Contract negotiation and strategic account management. 

• Strategic thinker with a results-driven mindset.  
• Strong leadership presence with the ability to influence at all levels.  
• Collaborative and able to build alignment across teams.  
• Adaptable and effective in a fast-paced environment. 

Benefits

• Impactful Work: Make a difference by helping businesses prepare for and recover from disasters.
• Collaborative Culture: Work alongside passionate, talented professionals in a fast-paced environment.
• Career Growth: Expand your skills and grow within a dynamic, industry-leading company.
• Competitive Compensation & Benefits: Enjoy a strong benefits package, including healthcare, retirement plans, and more.