Offline Media Propositions Lead

<div class="content-intro"><p>dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.&nbsp;</p> <p><span style="color: #242424;">dunnhumby</span><span style="color: #242424;"> employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, </span>Nestlé, Unilever<span style="color: #242424;">&nbsp;and Metro.</span></p> <p style="margin: 0in;">&nbsp;</p></div><p>&nbsp;</p> <div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">We’re looking for an <strong>Offline</strong> <strong>Media Propositions Lead</strong> to shape the future of <strong>offline and in‑store retail media</strong>. This is a senior, strategic role focused on building compelling media propositions across <strong>digital screens, in‑store media and out‑of‑home (OOH)</strong> environments, helping brands connect with shoppers at the most influential moments in the customer journey.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">&nbsp;</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">You’ll own the end‑to‑end development of offline media propositions — from idea to commercial launch — working closely with sales, product, insights and retailer partners. You’ll also collaborate with our <strong>Tesco Media teams in Prague</strong>, a key centre for media innovation, operations and delivery across Europe, ensuring propositions are scalable, commercially strong and market‑ready.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">&nbsp;</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">This is an exciting opportunity for someone who thrives at the intersection of <strong>media, retail, data and commercial strategy</strong>, and who enjoys turning physical retail environments into high‑impact media platforms.</div> <hr> <h3>What you’ll be doing</h3> <h4>Proposition strategy &amp; development</h4> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Lead the <strong>full lifecycle of offline media propositions</strong>, from concept and feasibility through to commercial launch and performance evaluation.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Design and evolve <strong>scalable, commercially viable media offerings</strong> across in‑store screens, digital displays and OOH environments.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Create new <strong>media formats, packages and sponsorship opportunities</strong> that maximise the value of physical retail assets.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Contribute to longer‑term <strong>offline media portfolio and selling strategies</strong>, ensuring propositions meet advertiser and retailer needs.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Support the development of <strong>integrated media propositions</strong>, combining online and offline channels into a cohesive retail media offer.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Work closely with operations and delivery teams, including colleagues in <strong>Prague</strong>, to ensure propositions are operationally robust and easy to execute.</li> </ul> <h4>Screen network &amp; in‑store media development</h4> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Identify opportunities for <strong>screen network expansion</strong>, new placements, innovative formats and creative use cases.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Develop compelling screen‑based propositions for both <strong>endemic and non‑endemic advertisers</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Act as a senior partner to retailer stakeholders on <strong>network development, execution and optimisation</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Analyse campaign performance and translate insight into <strong>clear optimisation and growth recommendations</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Build strong <strong>case studies and proof points</strong> that demonstrate the impact and value of in‑store and OOH media.</li> </ul> <h4>Commercial &amp; go‑to‑market enablement</h4> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Partner with <strong>Sales, Go‑to‑Market, Digital Media, Insights and Ads teams</strong> to create clear product narratives and sales materials.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Elevate offline media propositions into <strong>client‑ready, outcome‑driven commercial offerings</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Use market research, insight and campaign data to continuously refine propositions and identify new opportunities.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Deliver <strong>training and enablement sessions</strong> to sales teams, strengthening confidence in offline and in‑store media solutions.</li> </ul> <h4>Stakeholder leadership</h4> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Build trusted relationships with senior internal and external stakeholders across multiple functions and markets.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Lead your own portfolio of projects, setting priorities and driving delivery against clear objectives.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Balance strategic leadership with hands‑on execution to ensure high‑quality outcomes.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Bring the voice of the client and the market into proposition innovation and prioritisation.</li> </ul> <hr> <h3>What we’re looking for</h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Proven experience leading <strong>complex, cross‑functional projects</strong> and delivering measurable commercial impact.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Strong background in <strong>media, retail media, OOH, screen‑based media networks or in‑store media</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Demonstrated experience developing <strong>new media products, propositions or formats</strong>.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Confident communicator, able to influence senior stakeholders and clearly present ideas, plans and results.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience working with <strong>retailers, FMCG brands, media agencies or media sales teams</strong> is highly desirable.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Comfortable working in an <strong>international environment</strong>, collaborating with teams such as <strong>Tesco Media Prague</strong>.</li> </ul> </div><div class="content-conclusion"><p><strong>What you can expect from us</strong></p> <p>We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.&nbsp; Plus, thoughtful perks, like flexible working hours and your birthday off.</p> <p>You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.</p> <p>And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof.&nbsp; <span class="ui-provider ee aws awt awu awv aww awx awy awz axa axb axc axd axe axf axg axh axi axj axk axl axm axn axo axp axq axr axs axt axu axv axw axx axy axz">We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.&nbsp;</span></p> <p><strong>Our approach to Flexible Working </strong></p> <p>At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.</p> <p>We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.</p> <p>For further information about how we collect and use your personal information please see our Privacy Notice which can be found <strong><span lang="EN-GB"><u><a href="https://www.dunnhumby.com/recruitment-privacy-notice/" target="_blank">(here)</a></u></span></strong></p></div>