- Seniority
- Lead
About the role
Drive exponential growth of Cainiao’s Out-of-Home (OOH) network by owning a full-funnel partnership engine: from cold outreach → qualified lead → signed agreement → activated location. You are measured not by sites installed, but by pipeline health, conversion rate, and revenue-per-partner.
Job Description
Pipeline Generation & Lead Sourcing
- Own end-to-end lead generation: build and execute multi-channel sourcing strategies: Digital / Offline / Referral
- Identify and acquire high-potential OOH host partners: convenience stores, pharmacies, transit hubs, real estate developers, and service networks.
- Define and track Pipeline KPIs. Leads / month - Conversion Rate - Pipeline coverage.
- Develop and deploy standardized partner qualification frameworks
- Negotiate and close agreements with speed and precision.
Marketing-Led Demand Generation
- Co-create and execute marketing campaigns to drive consumer adoption and repeat usage.
- Measure campaign ROI
- Partner with Marketing to develop co-branded assets.
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