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Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM)
Bolt Technology
London1mo ago
- Seniority
- Senior
About the role
<p><gh-intro><br><text></p>
<p>We’re looking for a <strong>Senior Operations Specialist (Driver Engagement and Growth - Communications and CRM)</strong> to support in raising awareness and adoption of Bolt and increase engagement among our driver community. This is a hands-on and impact-focused role where you’ll be responsible for the strategy, planning and execution with drivers across multiple channels and be expected to operate with agility and independence.</p>
<p>You’ll collaborate with local ops, local marketing and central marketing specialist teams to shape and execute end-to-end communication strategies and campaigns tailored specifically for our drivers across social media, WhatsApp, email, and in-person activations at local hubs.</p>
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<p><gh-about-us><br><title><strong>About us</strong></title></p>
<p><text></p>
<p>With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.</p>
<p>We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, age, or disability.</p>
<p>Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!</p>
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<p><title><strong>About the role</strong></title></p>
<p><text></p>
<p>As the Senior Operations Specialist for Driver Communication and Engagement, you will:</p>
<ul>
<li><point><strong>Drive awareness and adoption</strong> through targeted communications during driver-facing product and feature launches.</point></li>
<li><point><strong>Build and maintain driver engagement</strong>, education and loyalty through consistent, localised, multichannel communication.</point></li>
<li><point><strong>Own our driver comms strategy, planning and execution,</strong> coordinating across teams for content and channels to drive impact and improve performance. </point>
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<p><gh-responsibilities></p>
<p><title><strong>Main tasks and responsibilities:</strong></title></p>
<p><bulletpoints></p>
</li>
<li><point>Collaborate with Central, Local Ops and Local Marketing in rolling out comms plans for new product and feature launches tailored to our driver audience.</point></li>
<li><point>Lead and develop a communications strategy, plan and calendar to achieve quarterly and monthly marketplace objectives for driver engagement and growth.</point></li>
<li><point>Draft and distribute clear, compliant driver communications related to legal, regulatory, and policy updates, ensuring timely delivery and alignment with local and regional requirements.</point></li>
<li><point>Ensure high adoption rates by providing clear, persuasive and timely messaging.</point></li>
<li><point>Manage day-to-day communications to drivers across channels.</point></li>
<li><point>Create segmented campaigns working with our Lifecycle Teams based on driver lifecycle (onboarding, active, inactive, etc.).</point></li>
<li><point>Continuously test and iterate on content formats, message timing, and delivery channels to optimise targeted campaigns.</point></li>
<li><point>Coordinating with Local Marketing, Marketing and Legal team, create and adapt engaging and compliant content across all touchpoints - digital, social, and physical (e.g. hub posters, flyers).</point></li>
<li><point>Create digital content from social videos to newsletter copy and assets.</point></li>
<li><point>Maintain campaign calendars and ensure a consistent tone of voice, brand alignment and compliance across all channels.</point></li>
<li><point>Build trust and a sense of community with the driver base through consistent, clear, transparent and engaging communication.</point></li>
<li><point>Support the execution of on-the-ground driver engagement campaigns and initiatives.</point></li>
<li><point>Collaborate with operations teams to gather feedback from drivers and iterate communication strategies accordingly.</point></li>
<li><point>Measure the success of all communications and campaigns through data-driven reporting.</point></li>
<li><point>Track and report on key metrics (reach, engagement, conversions) and apply learnings to future plans.</point></li>
</ul>
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<p><gh-requirements></p>
<p><title><strong>About you:</strong></title></p>
<p><bulletpoints></p>
<ul>
<li><point>3 years+ experience in <strong>content creation,</strong> <strong>communications, engagement and social marketing</strong>, and<strong> campaigns</strong>.</point></li>
<li><point>Experience with similar audiences, community building and/or marketplace environments (e.g. gig economy, platforms, logistics, mobility) a strong plus.</point></li>
<li><point> Comfortable <strong>c</strong>reating your own social video content<strong>.</strong></point></li>
<li><point>Hands-on experience with<strong> Braze, Mailchimp and Clever tap</strong> as well as managing and monitoring social/digital channels (WhatsApp, Facebook groups, email, etc.).</point></li>
<li><point>Excellent <strong>copywriting</strong> skills and ability to adapt tone for different segments and platforms.</point></li>
<li><point>Familiar with <strong>performance tracking, campaign reporting</strong>, and insight generation.</point></li>
</ul>
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<p>Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying!<br></text><br></gh-requirements><br><br></p>
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<p><title><strong>Why you’ll love it here:</strong></title></p>
<p><bulletpoints></p>
<ul>
<li><point>Play a direct role in shaping the future of mobility.</point></li>
<li><point>Impact millions of customers and partners in 600+ cities across 50+ countries.</point></li>
<li><point>Work in fast-moving autonomous teams with some of the smartest people in the world.</point></li>
<li><point>Accelerate your professional growth with unique career opportunities.</point></li>
<li><point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point></li>
<li><point>Enjoy the flexibility of working in a hybrid mode with a minimum of 2 days in the office each week to foster strong connections and teamwork.</point></li>
<li><point>Take care of your physical and mental health with our wellness perks.</point></li>
</ul>
<p></bulletpoints><br><text>*<em>Some perks may differ depending on your location and role.</em></text><br></gh-perks</p>
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<p> </p><div class="content-conclusion"><p>#LI-Hybrid</p></div>
Perks & benefits
- Equity Compensation
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