Optimization Analyst

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>Objetivo del puesto</strong></p> <p>Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos.</p> <p>&nbsp;</p> <p><strong>Responsabilidades principales</strong></p> <ul> <li>Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites.</li> <li>Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación.</li> <li>Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos.</li> <li>Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites.</li> <li>Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos.</li> </ul> <p>&nbsp;</p> <p><strong>Hard Skills (Técnicas)</strong></p> <ul> <li>Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites.</li> <li>Integración de herramientas AI para investigación.</li> <li>Conocimientos en UX y CX.</li> <li>Conocimientos en Data Analysis.</li> <li>Entendimiento de arquitectura de websites.</li> <li>Inglés avanzado (lectura técnica).</li> </ul> <p>&nbsp;</p> <p><strong>Soft Skills (Competencias blandas)</strong></p> <ul> <li><strong>Liderazgo:</strong>&nbsp;Saber motivar a compañeros de trabajo.</li> <li><strong>Gestión de proyectos:</strong>&nbsp;Priorizar adecuadamente tareas que imapcten al negocio.</li> <li><strong>Comunicación efectiva:</strong>&nbsp;Saberse expresar eficientemente con equipos internos y clientes.</li> <li><strong>Solución de problemas:</strong>&nbsp;Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos.</li> <li><strong>Trabajo en equipo:</strong>&nbsp;Colaboración efectiva con equipos externos, internos, técnicos y de cuentas.</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>