Organic & Community Growth Specialist

<h3 id="About-the-Role" data-local-id="c537263f-1174-4957-ad4b-df1bd92f1d78" data-renderer-start-pos="139"><strong data-renderer-mark="true">About the Company</strong></h3> <p data-renderer-start-pos="155" data-local-id="7df23dd3-3bff-4c14-ae16-033b84af33e5">If you want to build, develop, and see your impact, join Skillz and level up your Career!</p> <p data-renderer-start-pos="246" data-local-id="fac57c29-4c9f-4dbd-9802-c8872f2e3642">Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.</p> <p data-renderer-start-pos="716" data-local-id="6a04e1e7-37fb-485f-8de3-c1eb43081085">At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">EA</span></span></span>, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">EY</span></span></span>, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!</p> <p data-renderer-start-pos="1143" data-local-id="95101ecb-ea9c-491e-9f5e-c4dbc1c5fa39"><strong data-renderer-mark="true">Why Skillz</strong></p> <ul class="ak-ul" data-local-id="e89ff20a-fdaa-4b5a-ba14-61ba1540fc02" data-indent-level="1"> <li> <p data-renderer-start-pos="1157" data-local-id="5bb190d7-494d-4bbc-9119-83eaa1202045">Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.</p> </li> <li> <p data-renderer-start-pos="1369" data-local-id="a98c0062-2d80-46d1-a54c-35df2a50e681">Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.</p> </li> <li> <p data-renderer-start-pos="1666" data-local-id="32d9b698-1a1a-4411-a3f0-760b7ecb97b1">Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.</p> </li> <li> <p data-renderer-start-pos="1935" data-local-id="c5b370d6-3428-422e-ab10-77feaa352a8b">Time off: We offer competitive paid time off (PTO) &amp; company holidays to help you recharge and pursue your passions</p> </li> <li> <p data-renderer-start-pos="2420" data-local-id="f73f6e35-d7bf-4c79-b376-9db23e70b46a">Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">CNBC</span></span></span>'s Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.</p> </li> <li> <p data-renderer-start-pos="2719" data-local-id="6a69b52c-9e4a-489d-9b6e-fe4ad20ab9d8">Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.&nbsp;</p> </li> </ul> <p data-renderer-start-pos="3073" data-local-id="27b6b372-b656-4cc7-b8b5-0181e9f74f92"><strong>About the Role&nbsp;</strong></p> <p data-renderer-start-pos="3073" data-local-id="27b6b372-b656-4cc7-b8b5-0181e9f74f92">We are seeking an Organic Growth Specialist to own Skillz's presence across key community and discovery surfaces. The ideal candidate will build and operate a credible, FTC-disclosed community manager presence on Reddit, Discord, Quora, AskGamblers, Trustpilot, and major sweeps-specific forums while seeding transparent organic affiliate and referral links to drive free-tier signups. This role is also responsible for standing up an official Skillz Discord server with daily engagement rituals, drops, codes, and community-led tournaments, as well as owning on-page, technical, and off-page SEO to rank skillz.com against comparison-site incumbents like Casino.org, Gambling.com, and AskGamblers. The right candidate will bring a scrappy approach to earned media through podcast guesting, niche press, HARO/Qwoted, and review-site outreach, and will support the broader Skillz cross-sell funnel via magic-link auto-login and strategic content seeding.</p> <p data-renderer-start-pos="3073" data-local-id="27b6b372-b656-4cc7-b8b5-0181e9f74f92"><strong data-renderer-mark="true">Responsibilities&nbsp;</strong></p> <ul class="ak-ul" data-local-id="f373950f-3afc-4614-9a96-42742eeb5250" data-indent-level="1"> <li> <p data-renderer-start-pos="8880" data-local-id="1ac0b3c5cd8f">Community-Native Communication: Demonstrable history operating as a named, disclosed brand voice on Reddit, Discord, Quora, or comparable community surfaces for a consumer brand (gaming, gambling, fintech, crypto, or <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">DTC</span></span></span>). Has lived through subreddit promotional-rule enforcement, AskGamblers / Trustpilot complaint cycles, and Discord moderation at scale.</p> </li> <li> <p data-renderer-start-pos="9240" data-local-id="38cac28c5a1f"><span data-highlighted="true" data-vc="highlighted-text">FTC</span> &amp; Platform-Policy Literacy: Fluent in <span data-highlighted="true" data-vc="highlighted-text">FTC</span> endorsement guidelines (16 <span data-highlighted="true" data-vc="highlighted-text">CFR</span> Part 255) for affiliate / referral disclosure, Reddit's sitewide and sub-level promotional rules, Quora promotional content policy, and Discord <span data-highlighted="true" data-vc="highlighted-text">ToS</span>. Treats disclosure as the operating default, not a footnote. Bonus: prior experience with US sweepstakes / social-casino category constraints (<span data-highlighted="true" data-vc="highlighted-text">AMOE</span>, 21+, state exclusions, Google's Oct 2025 <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">RMG</span></span></span> reclassification of sweeps).</p> </li> <li> <p data-renderer-start-pos="9691" data-local-id="4c8718256205">SEO &amp; Indexing: Working SEO proficiency — technical SEO (crawl, index, schema, Core Web Vitals, sitemaps), on-page (keyword strategy, content structure), and off-page (link building, comparison / review-site placements, <span data-highlighted="true" data-vc="highlighted-text">HARO</span> / Qwoted, podcast guesting). Comfortable in <span data-highlighted="true" data-vc="highlighted-text">GSC</span>, Bing Webmaster Tools, Ahrefs / SEMrush. Has personally moved a domain from invisibility to mid-tail rankings in a competitive vertical.</p> </li> <li> <p data-renderer-start-pos="10104" data-local-id="1ea5eaac3b95">Discord Community Operations: Has stood up or scaled a verified, geo-gated Discord server for a consumer / gaming brand. Comfortable building moderation rotas, recruiting volunteer mods, running drops / codes / community tournaments, and turning the server into a measurable signup channel.</p> </li> <li> <p data-renderer-start-pos="10398" data-local-id="371728642a69">Earned Media &amp; Outreach: Has booked podcast guest spots, secured niche press placements, run <span data-highlighted="true" data-vc="highlighted-text">HARO</span> / Qwoted / Help-<span data-highlighted="true" data-vc="highlighted-text">A-B2B</span>-Writer flows, and / or shepherded a Wikipedia / Wikidata entry through to publication. Understands the difference between paid placements and editorial.</p> </li> <li> <p data-renderer-start-pos="10674" data-local-id="2e09389439e6">Organic Affiliate &amp; Referral Mechanics: Understands <span data-highlighted="true" data-vc="highlighted-text">UTM</span>-tagged organic referral links, branded short-links, and surface-specific landing pages. Can build the operating playbook for which links go where, with what disclosure, and how performance is attributed.</p> </li> <li> <p data-renderer-start-pos="10937" data-local-id="c711b84b9a06">Analytics &amp; Reporting: Sets up clean attribution (<span data-highlighted="true" data-vc="highlighted-text">UTM</span> frameworks, <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">GA4</span></span></span>, server-side tagging basics), builds an organic-funnel dashboard (impression → visit → registration → FTP → redemption), and reports channel-level <span data-highlighted="true" data-vc="highlighted-text">CAC</span>, FTP %, and retention to leadership weekly. Excel and Tableau fluent; SQL a plus.</p> </li> <li> <p data-renderer-start-pos="11243" data-local-id="485226c8b570">Cross-Sell &amp; Mobile-to-Web Thinking: Bonus if experienced with cross-platform <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">UA</span></span></span> strategies (mobile-to-web migration, magic-link / <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">SSO</span></span></span> flows, shared loyalty programs) — directly relevant to Skillz → player acquisition.</p> </li> <li> <p data-renderer-start-pos="11470" data-local-id="a1fe567dcbbf">0-to-1 Operator Mindset: Comfortable in a launch-phase environment with limited playbooks; can build the community, SEO, and earned-media frameworks from scratch and operate them daily.</p> </li> </ul> <p data-renderer-start-pos="3223" data-local-id="a23dc508-14fb-4086-b941-61fe1a2afdb5"><strong data-renderer-mark="true">Experience&nbsp;</strong></p> <ol class="ak-ol" data-local-id="d8d62f3270a9" data-indent-level="1"> <li> <p data-renderer-start-pos="11674" data-local-id="679599ace632">2-5 years in organic growth, community management, SEO, or content marketing for consumer tech (gaming, gambling, fintech, crypto, or <span data-highlighted="true" data-vc="highlighted-text">DTC</span> preferred).</p> </li> <li> <p data-renderer-start-pos="11827" data-local-id="064a630dcdce">Demonstrable community wins to point to: subreddit growth / <span data-highlighted="true" data-vc="highlighted-text">AMA</span> hosting, Discord server scale-up, Quora top-contributor status, AskGamblers / Trustpilot rating turnarounds, or comparable.</p> </li> <li> <p data-renderer-start-pos="12018" data-local-id="1f22c3c3c2dd">Working SEO with named examples — keywords ranked, referring domains grown, content pages shipped, and the resulting traffic / signup deltas.</p> </li> <li> <p data-renderer-start-pos="12163" data-local-id="b2e535100dbd">Working knowledge of <span data-highlighted="true" data-vc="highlighted-text">FTC</span> endorsement guidelines and platform-specific promotional rules; can write the disclosure language without legal hand-holding.</p> </li> <li> <p data-renderer-start-pos="12317" data-local-id="fdc53dbf423c">Hands-on with <span data-highlighted="true" data-vc="highlighted-text">GSC</span>, Bing Webmaster Tools, <span data-highlighted="true" data-vc="highlighted-text">GA4</span>, Ahrefs or SEMrush, and at least one Discord moderation / bot stack.</p> </li> <li> <p data-renderer-start-pos="12434" data-local-id="be49ed9ee559">Excellent Excel and Tableau skills; SQL is a plus.</p> </li> <li> <p data-renderer-start-pos="12488" data-local-id="e367fe7263ee">Demonstrated ability to set up clean <span data-highlighted="true" data-vc="highlighted-text">UTM</span> / <span data-highlighted="true" data-vc="highlighted-text">GA4</span> attribution and report <span data-highlighted="true" data-vc="highlighted-text">CAC</span>, registration → FTP, and channel-level <span data-highlighted="true" data-vc="highlighted-text">LTV</span> to leadership.</p> </li> <li> <p data-renderer-start-pos="12623" data-local-id="4f20f6a9a91b">Comfortable in a 0-to-1 environment with limited playbooks; can build organic <span data-highlighted="true" data-vc="highlighted-text">UA</span>, community, and SEO frameworks from scratch.</p> </li> <li> <p data-renderer-start-pos="12752" data-local-id="109e83c112a2">Bonus: prior US sweepstakes / social-casino, real-money iGaming, sportsbook, or <span data-highlighted="true" data-vc="highlighted-text"><span class="_kqswh2mm"><span class="_5pioz8co _189e1dm9 _1il9buyh _19lc184f _d0altlke" data-testid="definition-highlighter">DFS</span></span></span> exposure; familiarity with the Stake.US / Pulsz / Chumba / McLuck / Wow Vegas / RealPrize / Crown Coins competitive set.</p> </li> </ol> <p data-renderer-start-pos="3335" data-local-id="10cc0f3b-5307-4284-8eee-657f72659163"><strong data-renderer-mark="true">Location:</strong> <span class="fabric-background-color-mark" data-renderer-mark="true" data-background-custom-color="#fedec8"><span class="background-color-padding-left background-color-padding-right">Remote USA</span></span></p> <p data-renderer-start-pos="3417" data-local-id="017e4801-b93a-4b71-be5f-ddf3dd79aee5"><strong data-renderer-mark="true">Travel Requirement: </strong>Less than 10%&nbsp;</p> <p><iframe src="https://www.youtube.com/embed/uptd8zrFsLU" width="560" height="314"></iframe></p> <p><iframe src="https://www.youtube.com/embed/mCdFJpn3YZA?feature=shared" width="560" height="314"></iframe></p> <div id="content" class="highlighter-context page view" data-inline-comments-target="true" data-testid="page-content-only"> <div class="_19pkidpf _2hwx1wug _otyridpf _18u01wug _1bsb1osq"> <div id="main-content" class="wiki-content css-1ugufav e5xcnr80" data-testid="pageContentRendererTestId" data-test-appearance="full-page"> <div class="renderer-overrides"> <div class="ak-renderer-wrapper is-full-page cc-1jke4yk"> <div class="cc-owi2pj"> <div class="ak-renderer-document"> <p data-renderer-start-pos="3664" data-local-id="af6f1e8b-788e-49d3-9120-dda2bf44ffe4">Join Skillz and Let's Redefine the Boundaries of Gaming!</p> <p data-renderer-start-pos="3722" data-local-id="cdebb531-5fef-4cb8-9e54-517963906dd7">Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board!</p> </div> </div> </div> </div> </div> <div id="comment-container" class="_kqswstnw _lcxvglyw _c71l12am" data-testid="comment-container"></div> </div> </div> <div id="reading-aids-portal-container" class="_1reoewfl _18m9ewfl _kqswh2mm _1pby1o8a"><span id="cc-reading-aids-highlight-spotlight" class="_tzy4idpf _kqswstnw _lcxvglyw _154i1ter _1ltv1rza _1bsb1rkg _4t3i1474"></span></div> <p>#LI-Onsite &nbsp;#LI-SC1</p><div class="content-conclusion"><p><span style="font-weight: 400;">Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance</span><em><span style="font-weight: 400;">.</span></em></p></div>