Organic Growth Manager

What You'll Be Doing:

• Improve our user funnels by implementing short and mid-term initiatives across all our key acquisition journeys: landing and payment pages, content and catalogue, video, social, paid media journeys, app conversion, and more.
• Data & Analytics – Utilise our analytics tech stack to analyse user behaviours that will help you improving our user acquisition journeys.
• Market Analysis – Identify new opportunities for growth, tracking competitors and optimizing the full customer cycle.
• SEO & Content Strategy – You’ll help our editorial teams developing content roadmaps to ensure presence in key organic media channels including search engines, AI platforms and social media.
• Work cross-functionally with Product, Engineering, Marketing and Content teams.
• Run tests when necessary and own the marketing experimentation toolset.

What You'll Bring:

• Proven growth track record: +4 years of experience in Growth Marketing, Conversion Rate Optimisation (CRO), or SEO, ideally within a B2C or subscription-based environment.
• A deep understanding of user journeys, from organic discovery to payment page conversions. You should have experience reducing friction in onboarding flows and full-funnel optimisation experience.
• Analytics proficiency: you are comfortable getting your hands “dirty” using tools like GA4, Power BI or Looker Studio.
• Hands-on experience running A/B and multivariate tests. You must be comfortable owning the experimentation teck stack (e.g Optimizely, VWO, Unbounce).
• Experience with SEO and AI SEO (or GEO) and usage of its day to day tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
• Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention.
• Mindset: ambitious and curious
  
  

Benefits