Outbound Demand Generation Manager

Core Value Propositions

• Pipeline Predictability: Establishes a rigorous weekly cadence of personalized campaigns and prospect enrichment, leveraging AI/automation tools to achieve scale.
• Operational Efficiency: Eliminates "random acts of sales" by centralizing content creation (sequences, case studies) and prospect lists.
• Data-Driven Growth: Moves beyond "gut feeling" by building dashboards that track email performance, market signals, and ROI.

Key Responsibilities

• Outbound Strategy & Execution Ownership
  • Campaign Ownership: Own calendar of events and activities that warrant an outbound campaign (e.g. trade shows, buying cycles, new customers, new products, etc).
  • Campaign Architecture: Design and deploy multi-channel outbound sequences (Email, LinkedIn, Cold Call) at scale.
  • Account-Based Marketing (ABM) Orchestration: Act as the "Quarterback" for ABM, coordinating with Design, Demand Gen, and Account Executives.
  • AE Directives: Maintain a strict weekly cadence for Account Executives, providing them with pre-vetted prospect lists and the sequences/assets needed for success.
  • Data Enrichment/Signal Monitoring: Use Clay to monitor prospect and company “signals” (job changes, product launches, etc), which can be translated into effective outbound campaigns.
  • AI Personalization: Build and refine prompt logic to generate hyper-personalized email "icebreakers" and "pain point" variables that outperform generic templates.
  • Workflow Automation: Manage the API flow between Clay, Salesforce, and Instantly to ensure seamless lead delivery.
• Analytics & Revenue Optimization
  • Performance Reporting: Own reporting for MQL Velocity and monitor Sales Lead Response times to ensure clickers/repliers are contacted immediately.
  • Iterative Testing: Run continuous A/B tests on outreach methods to optimize the cost-per-meeting and lead-to-opportunity ratio.
  • Data integrity: ensure that appropriate fields are being updated as needed to inform strategic changes. Not be afraid to push AEs + marketing to update (“clean your room”) at the end of each week. Ensure all links, tracking pixels, and sequences are live and error-free.
  • Technical Health: Monitor domain reputation, email deliverability, and API syncs between Clay, Salesforce, and Instantly.

Requirements

• Driven/Analytical: Continually review and improve prompts, content A/B tests, etc. Links ROAS/ROI to specific campaigns. 
• Self-Starter/Resourceful: Not afraid to ask questions; understands what ‘needs to be done’
• Communication: produces clear reports on KPIs to senior leadership
• CRM: Salesforce [preferred], Hubspot, etc.
• Dashboard Creation/Data Viz: Looker Studio - combining multiple sources
• AI/Automation Tools: Clay, Instantly, etc
• Analytics/Tracking: implement of ad platform insight tags (pixels)
• Technical: understands how to connect systems via API; develop webhooks [real-time notifications]. Not afraid to reach out to IT for additional support
• [nice to have] Google Tag Manager

• We're a remote-first company that encourages our employees to work from where they're most productive.
• We work in tight-knit teams to cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
• Work anywhere in the world for up to 3 months!
• We value families, by offering a parental leave program
• We offer a work-from-home stipend
• Your birthday (and our company's birthday) is a day off!