Outbound Specialist: X + LinkedIn

Company: FounderBrands (click here for the link to our website)

Location: Fully Remote (Must work in Eastern Time Zone)

Job Type: Full-Time

Compensation: Depends on experience level

A Note From the CEO

FounderBrands is a young and fast-growing startup. We are not a corporation that has been around for 50+ years where you go into the office every day and get bored. We don't have everything figured out. We are constantly evolving and changing and you need to be comfortable in a startup environment to be a fit for this role. Some people like that environment, others don't. If you want the opportunity to have a major impact on your company from Day 1, this job will be a good fit for you. We anticipate growing all of our departments as our company grows and we want you to grow with us.

— Collin Rutherford, CEO

About FounderBrands

FounderBrands is a content agency. We help our clients grow personal brands and drive high-quality leads to their businesses. One of our core services is X + LinkedIn outbound lead generation for our clients. We identify high-value prospects, engage them with value-first outreach, and book qualified sales calls that convert.

We’re looking for a results-driven Outbound Lead Generation Specialist to run our proven outreach system for clients. This role requires equal parts strategic thinking, execution, and relationship building. You’ll be the person who makes sure every potential lead is found, engaged, and moved toward a booked call.

Responsibilities

Lead Identification and Prospecting

• Identify qualified prospects by analyzing engagement with client content and matching them to Ideal Customer Profiles (ICPs)
• Build and maintain targeted lead lists for each client account using LinkedIn Sales Navigator
• Research prospects to personalize outreach and increase response rates

Value-Driven Outreach

• Send tailored outreach messages on X and LinkedIn to spark interest and encourage replies
• Provide value upfront in messages to build trust and increase conversion potential
• Handle follow-ups and responses to keep conversations moving toward a booked call

Call Booking and Tracking

• Book calls directly into client calendars using scheduling tools like Calendly
• Track all outreach activity, responses, booked calls, and conversions in our CRM/tracking systems
• Monitor booked call rates and suggest improvements to outreach strategy

Reporting and Optimization

• Maintain accurate outreach performance data for weekly and monthly reports
• Analyze booked call rates, close rates, and client conversion trends
• Suggest and implement optimizations to improve client results over time

Requirements

• 2+ years experience in outbound lead generation, B2B sales development, or similar role
• Strong written communication skills and ability to adapt tone for different brands
• Experience using LinkedIn and X (Twitter)
• Experience with LinkedIn Sales Navigator, Clay, or similar
• Organized and detail-oriented with the ability to manage multiple accounts simultaneously
• Self-starter who thrives in a fast-paced, results-oriented environment
• Comfortable using CRMs, lead tracking tools, and scheduling platforms

Benefits

• Fully remote
• Opportunity to grow with a fast-scaling content agency
• Direct collaboration with a high-performing, experienced content team
• Exposure to a wide range of founders and digital creators
• Competitive base pay with the potential for performance-based bonuses

If you like what you see, scroll up to apply today!