Owned Channel Associate

<p><strong>About the Role:</strong></p> <p>Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Owned Channel Associate to power the day-to-day execution of our email and SMS channels.&nbsp;</p> <p>This role is the engine behind our owned channels — ensuring campaigns and flows are built with precision, tested consistently, and delivered on time. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola’s retention engine can scale.&nbsp;</p> <p>&nbsp;</p> <p><strong>Core Responsibilities</strong></p> <p><strong>Campaign &amp; Flow Execution</strong>&nbsp;</p> <ul> <li>Build, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and Postscript&nbsp;</li> <li>Manage campaign workflows and coordinate with the creative team in ClickUp&nbsp;</li> <li>Set up and monitor A/B test variants across campaigns&nbsp;</li> <li>Support a best practice testing cadence.&nbsp;</li> </ul> <p><strong>Channel Performance &amp; Deliverability</strong>&nbsp;</p> <ul> <li>Monitor owned channel KPIs daily&nbsp;</li> <li>Track and maintain deliverability health across email and SMS&nbsp;</li> <li>Surface optimization opportunities and performance trends to the Senior Retention Manager&nbsp;</li> </ul> <p><strong>Retention &amp; Lifecycle Support</strong>&nbsp;</p> <ul> <li>Support loyalty, direct mail, and lifecycle initiatives as the retention program expands</li> <li>Contribute to persona-based personalization and journey-led segmentation efforts</li> <li>Provide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app push&nbsp;</li> </ul> <p><em>Salt Lake City and New York City are preferred locations for this role. If in either city, we offer a hybrid work model with offices in each. Open to remote candidates.&nbsp;</em></p> <p>&nbsp;</p> <p><strong>Qualifications&nbsp;</strong></p> <ul> <li>2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerce</li> <li>Hands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platform&nbsp;</li> <li>Strong attention to detail — you catch mistakes before they go out the door&nbsp;</li> <li>Comfortable working in a fast-moving, test-and-learn environment&nbsp;</li> <li>Organized, proactive, and able to manage multiple projects simultaneously&nbsp;</li> <li>Familiarity with A/B testing concepts and segmentation best practices&nbsp;</li> </ul> <p>&nbsp;</p> <p><strong>What We Offer:</strong></p> <ul> <li>Competitive base salary and annual bonus based on company and individual performance</li> <li>21 days paid vacation + all federal holidays</li> <li>Full health benefits (health, dental, vision, mental)</li> <li>16 weeks paid birth parent leave; 8 weeks non-birth parent leave</li> <li>55% off Lola Blankets for friends and family</li> <li>Opportunities for career growth within Lola Blankets</li> </ul> <p>&nbsp;</p> <p><strong>Why Join Us?</strong></p> <p>Lola Blankets is at an inflection point — the audience is built, the data is rich, and the retention engine is ready to scale. This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.</p>