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About the role
<div class="content-intro"><h3>About TEGNA</h3>
<p>TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.</p>
<p> </p></div><p><strong><span data-contrast="none">This role can be carried out in Washington DC or New York City.</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p>
<p><strong><span data-contrast="none">About the Role:</span></strong> <br> <br><span data-contrast="none">We’re seeking a highly skilled </span><strong><span data-contrast="none">Paid Marketing Manager - Social</span></strong><span data-contrast="none"> with deep hands-on experience in scaling social media campaigns and a strong background in creative development and testing. This role requires someone who has an extensive understanding of the paid social ecosystem, including campaign strategy, execution, and performance optimization. The ideal candidate will have experience placing and managing media buys on platforms like Facebook, Instagram, TikTok, LinkedIn, and others, with the ability to deliver measurable results.</span><span data-ccp-props="{"335557856":16777215}"> </span></p>
<p> <br><span style="text-decoration: underline;"><strong><span data-contrast="none">Responsibilities:</span></strong> </span><br> <br><strong><span data-contrast="none">Campaign Strategy and Execution:</span></strong><span data-ccp-props="{"335557856":16777215}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Develop and implement paid social media strategies that align with broader marketing objectives, focusing on driving traffic, engagement, and conversions.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Plan, execute, and manage paid media buys across platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and emerging social platforms.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Set up campaigns with detailed targeting parameters, budgets, bidding strategies, and creative variations.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Monitor campaigns daily to ensure performance goals are met, adjusting bids and strategies as needed.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<p><span data-ccp-props="{"335557856":16777215,"335559685":720}"> </span></p>
<p><strong><span data-contrast="none">Creative Development & Testing:</span></strong><span data-ccp-props="{"335557856":16777215,"335559685":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for social and cross-channel use.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Provide data-driven insights to influence creative direction, messaging, and visual strategy.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Translate testing results into actionable creative and channel recommendations.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<p><strong><span data-contrast="none">Performance Optimization & Analysis:</span></strong><span data-ccp-props="{"335557856":16777215,"335559685":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Run experiments across audiences, creatives, and placements to systematically improve efficiency.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<p><strong><span data-contrast="none">Cross-Functional Partnership:</span></strong><span data-ccp-props="{"335557856":16777215,"335559685":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Influence creative and product roadmaps through insights and performance trends.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Communicate findings and recommendations clearly to leadership and peer teams.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<p><strong><span data-contrast="none">Operational Excellence:</span></strong><span data-ccp-props="{"335557856":16777215,"335559685":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Ensure accurate campaign setup, trafficking, tagging, and QA across all social campaigns.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Maintain documentation of campaign learnings, testing frameworks, and optimization decisions.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Ensure data integrity across MMPs, attribution systems, and platform dashboards.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<p><strong><span data-contrast="none"><span style="text-decoration: underline;">Qualifications</span>:</span></strong><span data-ccp-props="{"335557856":16777215,"335559685":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">5+ years of experience managing paid social media campaigns.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Proficiency in using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others. </span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Deep understanding of paid social media’s role within the broader digital marketing landscape. </span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Experience working closely with creative teams to develop high-performing assets.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">Sharp analytical mindset with experience reading dashboards, performance reports, and attribution data.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">Excellent communication skills with the ability to simplify complex findings.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">Capable of thriving in a fast-paced, multi-project, high-growth environment.</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="none">Experience with cross-device attribution (mobile ↔ OTT).</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="none">Familiarity with MMPs (e.g., Kochava or AppsFlyer) and</span><span data-contrast="auto"> analytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar).</span><span data-ccp-props="{"335557856":16777215}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="none">Background in media, streaming, subscription services, or app growth.</span><span data-ccp-props="{"335557856":16777215}"> <span style="color: rgb(255, 255, 255);">#LI-MS1</span></span></li>
</ul>
<p><span data-ccp-props="{}"> </span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">Pay Range </div><div class="pay-range"><span>$100,000</span><span class="divider">—</span><span>$130,000 USD</span></div></div></div><div class="content-conclusion"><h3>Benefits: </h3>
<p>TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.</p>
<p>Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.</p>
<p>Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.</p>
<p>TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. </p>
<p><span style="color: rgb(0, 0, 0);">* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.</span></p>
<p><strong>EEO statement</strong>:</p>
<p>TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email <a href="mailto:askhr@tegna.com">askhr@tegna.com </a></p>
<p><strong>Recruiting Fraud Alert:<br><br></strong>To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. <br><br>Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. </p>
<div class="anchor-hijack"> </div>
<div class="anchor-hijack"><a href="https://www.tegna.com/privacy-notice-for-california-job-candidates/" target="_blank">Privacy Notice for California Residents</a></div>
<div class="anchor-hijack"> </div>
<div class="anchor-hijack"><a href="https://www.tegna.com/sms-messaging-privacy-policy" target="_blank">SMS Messaging Privacy Policy</a></div></div>
Perks & benefits
- 401k
- Paid Time Off
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