Paid Media Consultant

<div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — <strong>AutoTrader.ca</strong>,&nbsp;<strong>AutoSync</strong>,&nbsp;<strong>Dealertrack Canada and CMS</strong>&nbsp;— help Canadians buy, sell, and finance vehicles with confidence.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As part of&nbsp;<strong>AutoScout24 group</strong>, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Learn more at&nbsp;<a href="http://tradercorporation.com/">tradercorporation.com</a>.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role will be within the<strong>&nbsp;AutoSync&nbsp;</strong>team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales.</span></div> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">---</span></p> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a highly organized and experienced Paid Media Consultant to join our team. In this <strong>fully remote </strong>role, you will be responsible for building and maintaining strong customer relationships while driving performance across AutoSync’s Digital Advertising, Digital Retail, Website, and SEO product lines.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a strong candidate with a proven track record of developing strategic relationships that drive digital marketing performance, product adoption, and customer expansion opportunities.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role will proactively manage the day-to-day operations of client accounts, including strategic account planning, performance reviews, training, technical support, and issue resolution. The Paid Media Consultant will collaborate closely with Sales, Marketing, and Management teams within dealership clients to ensure success and alignment across all initiatives.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This position is ideal for someone who is detail-oriented, customer-focused, articulate, credible, and driven by measurable results.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><u><strong>Key Areas of Responsibility:</strong></u></span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">1. <strong>Digital Marketing Business Strategy </strong>- Liaising on a monthly basis with your clients, you will craft and implement an effective digital marketing strategy (CRO, SEM, SEO) that delivers in line with your client’s business goals &amp; budget. You will track performance, provide analysis, and become a trusted consultant and advisor. Translating digital marketing results and initiatives up and down an organization is no problem to you.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">2.&nbsp;<strong>Maintain &amp; Grow a Large Book of Business</strong> - Consistently complete performance reviews in line with business guidelines to strengthen client relationships. Regularly audit digital product and advertising program performance, making refinements as needed to ensure execution aligns with strategic objectives.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">3.&nbsp;<strong>Supporting Customer Engagement, Growth and Retention as a Customer Success Expert</strong> - Build trust and strong relationships with dealers. Drive high levels of product adoption where applicable, identify growth opportunities within your account portfolio, and reduce potential churn through proactive retention strategies and effective issue de-escalation.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><u><strong>Job Requirements:</strong></u></span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Education, Experience and Technical Skills</strong></span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• 4+ years of T-Shaped digital marketing work experience. Strong knowledge of Paid Advertising (Google, Meta), Website Solutions (UX/CRO), and SEO fundamentals.</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Post-secondary education in a related field.</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• 2+ years agency experience as a digital marketing subject matter expert, with a large client territory</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• 2+ years of customer success experience</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Automotive Industry experience is a significant asset</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Strong knowledge of Google Analytics 4</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Experience in large budget online media planning, media buying or campaign management would be an asset.</span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Required Soft Skills and Competencies</strong></span></div> <div>&nbsp;</div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Excellent presentation and communication skills - A strong ability to translate complex ideas up and down an organization</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Strategic &amp; Collaborative; gets the bigger picture – can work with internal &amp; external teams to bring alignment to performance and vision</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Ability to work in a fast paced, high pressure environment</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Natural ability to foster and build working relationships</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Accountable &amp; Trustworthy - you have the ability to do your job well with high autonomy in your own work schedule</span></div> <div><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">• Client &amp; Team-First mentality</span></div> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span data-contrast="auto">What’s in it for you…</span></strong><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span data-contrast="auto">Benefits from Day 1</span></strong><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Gym discounts</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Employee and Family Assistance program</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Weekly virtual wellness events</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Conferences &amp; training budget</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Regular internal training programs</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span data-contrast="auto">Competitive salary</span></strong><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">Monthy bonus structure</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span data-contrast="auto">3% CPP matching</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong><span data-contrast="auto">For a career where you can drive our business and shape your future, apply now.</span></strong><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:240}">&nbsp;</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">---</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The&nbsp;<strong>base salary range</strong> for this position is CAD $75,000 – CAD 80,000.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. This role also includes a <strong>sales plan (OTE)</strong> and may include benefits and other employee offerings.</span></p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>Compensation </strong></p> <p>Our ranges reflect the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.</p></div><div class="title">The base salary range for this position is</div><div class="pay-range"><span>$75,000</span><span class="divider">&mdash;</span><span>$80,000 CAD</span></div></div></div><div class="content-conclusion"><p><em>Use of Artificial Intelligence in Hiring: </em><em>We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.</em></p> <p><em>Vacancy Status: </em><em>This job posting is for an existing vacancy.</em></p></div>