Paid Media Director

<p><strong>About Us:</strong><strong><br></strong>Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen!&nbsp;</p> <p><strong>Position Overview:</strong><strong><br></strong>Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment.</p> <p>You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH.</li> <li>Build and manage channel budgets and forecasts</li> <li>Build strategies and relationships that drive both brand growth and performance</li> <li>Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans.</li> <li>Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies.</li> <li>Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals.</li> <li>Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments.</li> <li>Own and advance our attribution modeling, experimentation, and insights</li> </ul> <p><strong>Qualifications:</strong></p> <ul> <li>7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands.</li> <li>Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth.</li> <li>Deep expertise across multiple channels with a strong grasp of both performance and brand media.</li> <li>Strong financial and analytical skills with the ability to model spend-to-revenue outcomes.</li> <li>Proven experience facilitating creative collaboration and workflows with paid media</li> <li>Leadership experience building and managing cross-functional teams and agencies.</li> <li>A growth mindset with the creativity to test and the rigor to scale.</li> </ul> <h3><strong>Benefits</strong></h3> <ul> <li>21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)</li> <li>Full health benefits</li> <li>16 weeks paid birth parent leave / 8 weeks non-birth parent leave</li> <li>55% off Lola Blankets for friends and family</li> <li>Opportunities for career growth and expanded creative leadership</li> </ul>