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About the role
<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p><strong><span data-contrast="auto">Role: </span></strong><span data-ccp-props="{"134233279":true}"> Paid Media Executive - 6 Months FTC</span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233279":true,"335559739":240}"> London, United Kingdom </span></p>
<h3><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<p><span data-contrast="none">The Paid Media Executive (Interim) will play a key role in executing marketing campaigns across digital performance channels, including paid search, paid social, programmatic and display, for our client, an internationally recognised B2B organisation. The Digital Centre of Excellence (DCoE) within the client's pharmaceutical practice is appointed to drive digital best practices, develop digital channel strategies, and grow audience engagement across all digital touchpoints. In this role, you will support the Digital Marketing Manager by executing, optimising, and reporting on marketing campaigns, working collaboratively with marketing and sales teams and external agencies.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></p>
<p><span data-contrast="none">You'll be responsible for managing key digital marketing channels across Google Ads, Meta, LinkedIn and programmatic platforms. You'll work closely with the Digital Marketing Manager and the wider marketing team, and collaborate with the client's external agencies and partners to ensure seamless campaign execution. Beyond day-to-day delivery, you'll bring a curious, improvement-oriented mindset - contributing ideas and learnings to help evolve how paid media is done within the team.</span></p>
<h3><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<ul>
<li><span data-contrast="none">Execute and optimise acquisition campaigns across paid social, paid search, PPC, programmatic and display, supporting wider growth objectives.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Own the day-to-day setup, management and optimisation of performance campaigns, with a strong focus on ROI, CPA and lead quality.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Support the development of channel strategies by providing insights, testing ideas, and feeding performance learnings back to the Digital Marketing Manager.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Monitor performance against KPIs, flagging risks or opportunities early and recommending tactical improvements.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Assist with budget pacing and spend optimisation across channels.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Track and optimise campaign performance against lead generation, pipeline and revenue objectives, not just media metrics.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Conduct campaign analysis and reporting, turning data into clear, practical insights.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Work closely with Creative, Sales, and Events teams to ensure campaigns are aligned with messaging, audiences, and objectives.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Collaborate with internal stakeholders and external agencies to ensure campaigns are delivered accurately and on time.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Run post-campaign analysis, develop test-and-learn hypotheses, and continuously improve channel efficiency.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Stay curious about new platforms, formats, and features, contributing ideas and learnings to the wider team.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Develop and execute structured testing plans across audiences, creatives, bidding strategies and landing page experiences.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
</ul>
<h3><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></h3>
<ul>
<li><span data-contrast="none">Hands-on experience building and managing paid campaigns across paid search and paid social.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Proven experience managing paid campaigns across Meta and Google as a minimum; LinkedIn experience is a plus.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Strong analytical mindset — comfortable working with data and able to turn numbers into actions.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Experience working with agencies or external partners is advantageous.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Able to work independently on execution while knowing when to escalate or seek input.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Proactive communicator — able to explain performance simply and confidently, even when bringing risks and concerns to the table.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">B2B experience is essential; pharmaceutical industry or events marketing experience is a bonus.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Familiarity with analytics and martech tools (GA, LinkedIn/Meta analytics, dashboards) is advantageous.</span><span data-ccp-props="{"201341983":0,"335559738":300,"335559739":300,"335559740":240}"> </span></li>
<li><span data-contrast="none">Comfortable using AI-powered tools to improve efficiency across campaign planning, audience research, reporting and optimisation workflows.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":300,"335559739":300,"335559740":240,"335559991":360}"> </span></li>
</ul>
<p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17866<br><span style="color: rgb(255, 255, 255);">#LI-SL1 #LI-associate #LI-Hybrid</span></span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations </span> <br><span data-ccp-props="{}"> </span></p>
<p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. </span></em><span data-ccp-props="{}"> </span></p>
<p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>
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