Senior Paid Media Manager

<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div class="richTextContainer text-align-left" data-partial-quote-enabled="true" data-lark-html-role="root"><strong><span class="text-only" data-eleid="7"><span class="text-only">Senior Paid Media (Performance Marketing) Manager</span></span></strong><br><br><strong><span class="text-only" data-eleid="10"><span class="text-only">Role Overview</span></span></strong> <br><span class="text-only" data-eleid="12"><span class="text-only">We are looking for a results-driven Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">eFTD</span><span class="text-only"> growth, net profit optimization, and ROI-positive scaling.</span></span> <br><br><strong><span class="text-only" data-eleid="14"><span class="text-only">Key Responsibilities</span></span></strong> <br><strong><span class="text-only" data-eleid="16"><span class="text-only">1. Growth &amp; Performance Ownership</span></span></strong> <span class="text-only" data-eleid="18"><span class="text-only">- Own paid acquisition performance (Paid eFTD, new user net profit, </span><span class="text-only text-with-abbreviation text-with-abbreviation-bottomline">ROI</span><span class="text-only">)</span></span> <span class="text-only" data-eleid="20"><span class="text-only">- Scale investment while maintaining positive ROI</span></span> <span class="text-only" data-eleid="22"><span class="text-only">- Optimize full funnel: impression → registration → deposit → trading</span></span> <br><strong><span class="text-only" data-eleid="24"><span class="text-only">2. Paid Media Strategy &amp; Execution</span></span></strong> <span class="text-only" data-eleid="26"><span class="text-only">- Develop strategies across Google, Meta, TikTok, etc.</span></span> <span class="text-only" data-eleid="28"><span class="text-only">- Optimize creatives, targeting, bidding, landing pages</span></span> <span class="text-only" data-eleid="30"><span class="text-only">- Explore new growth channels</span></span> <br><strong><span class="text-only" data-eleid="32"><span class="text-only">3. Data, Attribution &amp; Optimization</span></span></strong> <span class="text-only" data-eleid="34"><span class="text-only">- Build data-driven frameworks</span></span> <span class="text-only" data-eleid="36"><span class="text-only">- Improve attribution (MMP, CUID mapping)</span></span> <span class="text-only" data-eleid="38"><span class="text-only">- Ensure accurate tracking and analysis</span></span> <br><strong><span class="text-only" data-eleid="40"><span class="text-only">4. Budget &amp; ROI Management</span></span></strong> <span class="text-only" data-eleid="42"><span class="text-only">- Manage large budgets efficiently</span></span> <span class="text-only" data-eleid="44"><span class="text-only">- Improve ROI and payback</span></span> <span class="text-only" data-eleid="46"><span class="text-only">- Set clear performance targets</span></span> <br><strong><span class="text-only" data-eleid="48"><span class="text-only">5. Cross-functional Collaboration</span></span></strong> <span class="text-only" data-eleid="50"><span class="text-only">- Work with product, growth, brand, and regional teams</span></span> <span class="text-only" data-eleid="52"><span class="text-only">- Align with overall growth strategy</span></span> <br><strong><span class="text-only" data-eleid="54"><span class="text-only">6. Team Leadership</span></span></strong> <span class="text-only" data-eleid="56"><span class="text-only">- Build and lead a high-performing team</span></span> <span class="text-only" data-eleid="58"><span class="text-only">- Manage agencies and vendors</span></span> <br><br><strong><span class="text-only" data-eleid="60"><span class="text-only">Requirements</span></span></strong> <br><span class="text-only" data-eleid="62"><span class="text-only">-&nbsp;8+ years in performance marketing</span></span> <br><span class="text-only" data-eleid="64"><span class="text-only">- Experience in crypto/fintech preferred</span></span> <br><span class="text-only" data-eleid="66"><span class="text-only">- Strong ROI and scaling experience</span></span> <br><span class="text-only" data-eleid="68"><span class="text-only">- Familiar with attribution and data analysis</span></span> <br><span class="text-only" data-eleid="70"><span class="text-only">- Experience managing large budgets</span></span> <br><span class="text-only" data-eleid="72"><span class="text-only">- Strong ownership mindset</span></span> <br><span class="text-only" data-eleid="74"><span class="text-only">- Strong industry network and access to high-quality resources (e.g., media channels, agencies, KOLs, or strategic partners) is a plus<br><br><br></span></span><span class="text-only" data-eleid="3">Must: Fluent in both Mandarin and English</span></div><div class="content-conclusion"><p><strong>Why Join Us</strong><br>At Bybit, we are committed to fostering a supportive and enriching work environment.&nbsp;<br>Our benefits include:<br>- Study Growth Fund: We support your professional development and continuous learning.<br>- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.<br>- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.<br>- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.<br>- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.</p></div>