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Paid Media Manager
Felix
WorldwideRemote1w ago
- Employment
- Full-time
About the role
- Own and execute paid media strategy across all digital channels (search, social, display, video, emerging platforms), optimizing for customer acquisition cost (CAC), lifetime value (LTV), and Payback period.
- Establish frameworks and best practices for campaign management, targeting, segmentation, keyword research, competitive analysis, messaging, and creative execution
- Execute the creative strategy by collaborating closely with the design team. You will be responsible for conducting rigorous A/B testing and implementing ads across channels
- Partner with creative teams and agencies to develop data-driven creative strategies and establish testing frameworks for continuous optimization
- Execute and monitor the experimentation roadmap, performing hands-on A/B tests, Brand Lift studies, and Geo-testing to validate channel incrementality and optimize creative performance
- Present campaign performance insights and strategic recommendations to senior leadership, translating complex data into actionable business strategies.
- Own channel results, budget allocation, and make data-driven recommendations for scaling investment
- Build and maintain strategic relationships with key platform partners to implement new ad features and Alpha/Beta tools, ensuring we stay ahead of channel trends and technical updates.
- Champion measurement excellence by implementing advanced attribution models and incrementality frameworks.
- Drive innovation by identifying and testing emerging channels and ad formats
- Bachelor's degree in business, marketing, or a related field
- 3+ years of hands-on experience managing performance campaigns
- Technical mastery of Meta, Google, and TikTok. Previous experience in FinTech or financial services is a major plus.
- Proven track record of managing and scaling multi-million dollar media budgets across multiple channels
- Deep expertise in advanced targeting/optimization techniques and testing methodologies across major ad platforms
- Experience working and collaboratively in cross-functional environments.
- Experience developing and executing creative strategies for paid media campaigns, with a strong understanding of what drives performance across different channels.
- Hands-on experience working with attribution models and incrementality tests to analyze the customer journey and optimize channel performance based on true business impact and metrics
- Advanced proficiency with analytics platforms such as Amplitude, Google Analytics and BI tools.
- Strong analytical skills with the ability to translate complex data into strategic insights
- Experience in high-growth, fast-paced environments with the ability to iterate quickly
- Advanced English level
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Hybrid work environment
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Perks & benefits
- Vision Insurance
- Unlimited Vacation
- Paid Time Off
- Equity Compensation
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