Paid Media Specialist - Freelance, Remote

The Impact you’ll make

• Build, launch, and manage campaigns across Facebook and TikTok (audiences, placements, creatives, pixels).
• Implement tests (creative, audience, bidding) and iterate based on performance data.
• Maintain pacing and delivery against daily/weekly budgets and flight dates.

• Execute campaigns across display, video, and YouTube within designated platforms.
• Optimize toward performance goals (CPA, ROAS, CTR, CVR, VTR) using bid, budget, and audience tactics.
• Manage creatives, tags, and placements to ensure accurate delivery.

• Traffic campaign assets, URLs, and tracking parameters; validate pixels/tags and event firing.
• Perform pre-launch and post-launch QA to ensure error-free builds and accurate targeting.
• Maintain documentation, naming conventions, and change logs for auditability.

• Monitor spend and adjust budgets/bids to meet pacing targets and hit performance goals.
• Identify under/over-delivery and implement corrective actions quickly.
• Recommend reallocation of spend across platforms and tactics based on performance insights.

• Produce clear performance reports and insights with next-step recommendations.
• Partner with account, creative, and analytics teams to align on goals and testing plans.
• Communicate risks, wins, and action items proactively to stakeholders.

Skills, Knowledge and Expertise

• Experience in paid media with a focus on paid social and programmatic.
• Hands-on expertise in campaign setup, trafficking, and optimization across Facebook, TikTok, and display/video/YouTube.
• Demonstrated analytical and problem-solving skills using performance data to drive decisions.
• Strong communication and project management skills in a fast-paced, client-facing environment.
• Proven ability to manage budgets, pacing, and performance concurrently across multiple campaigns.
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

• Technical: Facebook Ads Manager, TikTok Ads Manager, YouTube/Google Ads or programmatic platforms; pixel/tag implementation; UTM tracking; QA and trafficking best practices; Excel/Sheets and performance analysis; reporting tools.
• Optimization: Audience building and refinement, creative and bid testing, pacing and delivery management, conversion-focused tuning.
• Soft skills: Proactive communicator, detail-obsessed, organized, solution-oriented, and calm under deadlines.

• You love translating data into clear actions that improve ROI and client outcomes.
• You thrive in hands-on execution and take ownership of pacing, QA, and performance.
• You value accuracy, transparency, and collaboration with cross-functional partners.
• You are curious, test-minded, and enjoy continuously improving campaigns.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• 9:00am - 5:00pm Eastern Time

• $7 per hour
• No benefits package included

Benefits