Paid Media Specialist (Google Ads & Meta Ads — E-commerce/Fashion Industry) - Freelance, Remote

The Impact you’ll make

• Plan, launch, and optimize campaigns (Search/Shopping/Performance Max, Facebook/Instagram/Advantage+ Shopping) for fashion e-commerce.
• Build and manage account structure, audiences, keywords, creatives/copy, budgets, and pacing across US, UK, and European markets.
• Track and report on ROAS/CAC, spend efficiency, and revenue impact; recommend budget reallocations based on performance.

• Implement and QA conversion tracking (GA4/Pixel), catalog/product feed hygiene for dynamic product ads, and remarketing.
• Recommend landing page and funnel optimizations to improve CTR, CVR, and AOV.
• Run structured A/B tests on creatives, audiences, and offers to improve results.

• Monitor and respond to live chat inquiries during designated hours—common topics include sizing, fabrics, and shipping.
• Capture lead details, resolve FAQs, escalate complex tickets, and document insights that inform ad messaging and site experience.
• Maintain fast response times and a helpful, brand-aligned tone.

• Deliver clear weekly performance updates with insights, actions, and next steps.
• Collaborate with the owner and business partners; proactively surface tests, risks, and opportunities.
• Work independently during the “night shift” window and maintain accurate SOPs for continuity.

• Evaluate and, if warranted, pilot Pinterest Ads as a future traffic and conversion lever for fashion e-commerce.

Skills, Knowledge and Expertise

• 2+ years of hands-on campaign management in Google Ads and Meta Ads for e-commerce with a provable track record (portfolio/case studies required).
• Demonstrated success running paid ads for fashion e-commerce; experience targeting North American and European markets strongly preferred.
• Comfortable in a hybrid role: primary focus on paid ads with secondary live chat coverage during 2:00 PM – 10:00 PM EST; Thursday–Sunday availability required.
• Proficiency with conversion tracking (GA4/Meta Pixel) and e-commerce catalog/product feed management for dynamic ads.
• Excellent written English and the ability to work independently with strong ownership during “night shift” hours.

• • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

• Technical: Google Ads (Search, Shopping, Performance Max), Meta Ads (Advantage+ Shopping, remarketing), conversion tracking (GA4/Pixel), audience building, product feed hygiene, structured testing, and performance reporting.
• Soft skills: Proactive, highly accountable, data-driven, excellent communicator, empathetic to customers, calm under pressure, and able to work autonomously during later-hour shifts.

• You’re a results-driven paid media pro who thrives on accountability for ROAS/CAC and revenue.
• You’re comfortable balancing high-impact ad execution with customer-first live chat coverage to convert demand.
• You can reliably work 2:00 PM – 10:00 PM EST with Thursday–Sunday availability and operate independently.
• You enjoy fashion e-commerce and are eager to iterate quickly based on data and customer insights.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Thursday–Sunday , 2:00 PM – 10:00 PM EST

• $7 per hour
• No benefits package included

Benefits