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Paid Search Specialist
Leap Tools
CanadaRemote2w ago
- Employment
- Full-time
About the role
- Strategy & Performance: Create and present effective SEM strategies that drive results for clients
- Campaign Execution: Own daily account management, optimization, and troubleshooting, including setting up campaigns, GTM, conversion tagging, and negative keywords.
- Lead Quality Control: Implement and maintain conversion tracking (calls, forms, offline conversions). Rigorously control lead quality through match types, negatives, audience layering, landing page alignment, and bid strategy selection.
- Creative: Write compelling, conversion-focused ad copy, headlines, and descriptions aligned with client goals and landing pages.
- Reporting & Measurement: Build and maintain clear performance reporting using Looker Studio. Monitor core KPIs and proactively define action plans for optimization based on data.
- Client & Internal Communication: Act as the primary client-facing expert, translating complex performance data into clear, non-technical explanations. Manage expectations and collaborate with internal teams to ensure smooth campaign operations.
- Process & Automation: Utilize automation and AI tools to speed up workflows, optimize processes, and ensure efficient onboarding. Use project management tools (ClickUp, Google) to manage tasks, priorities, and deadlines across accounts.
- 3–5 years in a client-facing SEM / Google Ads role.
- Deep expertise in Google Ads lead generation (phone calls & form fills).
- Experience building Looker Studio reports for clients
- Proven experience managing multiple client accounts simultaneously in an agency or portfolio environment.
- Strong understanding of:
- Account structure, intent mapping, and performance diagnostics.
- Conversion tracking and lead quality control mechanisms (match types, negatives, audiences).
- Budget pacing and optimization.
- Proficiency managing Meta Ads
- Comfortable operating with structured workflows, SOPs, and dashboards.
- Proactive mindset - identifying and addressing issues before they impact clients.
- Strong prioritization skills and comfort with managing multiple projects.
- AI and automation savvy; experience using ClickUp or similar project management tools is preferred.
- We're a remote-first company that encourages our employees to work from where they're most productive.
- We work in tight-knit teams to cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
- Work anywhere in the world for up to 3 months!
- We value families, by offering a parental leave program
- We offer a work-from-home stipend
- Your birthday (and our company's birthday) is a day off!
Perks & benefits
- Home Office Budget
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