Senior Paid Social & Video Marketing Manager

About the role

Some of the things you’ll do:

• Own paid social and YouTube strategy and execution — building, launching, and optimizing campaigns with accountability to CAC, payback, and revenue targets.
• Manage and allocate significant paid media budgets, including pacing, forecasting, and performance analysis, while identifying and unlocking new opportunities to scale across platforms, audiences, and creative.
• Build and execute structured testing roadmaps to continuously improve performance across creatives, audiences, ad formats, messaging, and hooks.
• Be in the platforms daily — building audiences, launching experiments, and making real-time optimizations across paid social and YouTube campaigns, including execution across formats like in-stream, Shorts, and Demand Gen.
• Drive a high-velocity creative testing engine, partnering with Creative to continuously produce, test, and iterate on new concepts based on performance insights.
• Work with Web Marketing to align on landing page strategy, message match, and post-click conversion optimization.
• Partner with Data and Marketing Ops to ensure accurate measurement and reporting, and help shape how we measure performance and make investment decisions in imperfect attribution environments.
• Translate performance data into clear narratives and recommendations that influence marketing and leadership decisions.
• Apply AI tools as a core part of your workflow to accelerate creative development, deepen audience insights, and build scalable campaign systems.
• Partner cross-functionally with Product Marketing, Content, Growth Marketing, and Revenue teams to align acquisition campaigns with broader go-to-market priorities.

About you:

• 8+ years of hands-on experience managing paid social at a B2B SaaS, performance marketing agency, or high-growth consumer brand.
• You live in the platforms with deep, full-funnel, hands-on experience building and optimizing campaigns across major paid social and video platforms (Meta, YouTube, LinkedIn, Reddit) with significant budget responsibility.
• Track record of driving measurable pipeline impact through your own execution, not just strategy or oversight.
• Proven experience scaling creative-driven acquisition programs, with a rigorous approach to testing—you design structured experiments, analyze results with clarity, and systematically translate performance insights into high-impact creative and audience strategy.
• AI-fluent in practice, not just in theory — you use AI tools consistently in your day-to-day to accelerate briefs, copy, research, and analysis.
• You think critically about performance data and form strong perspectives even when measurement is imperfect. You’re able to clearly connect paid social efforts to broader business outcomes and communicate that impact with confidence.
• You operate with high agency and autonomy, and thrive in fast-moving environments where you’re expected to both execute and drive strategy.

Compensation

• SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $149,000 - $175,000 USD
• All other US Locations: $134,000 - $157,000 USD
• Canada: $136,000 - $160,000 CAD

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