Partner Marketing Manager

About Blue J

A Note on Location

The Opportunity

What You’ll be Doing

• Plan, execute, and optimize partner marketing campaigns to drive awareness, demand generation, and conversion goals, including free trial sign-ups and paid.
• Collaborate with the Partnerships Manager and Events team on event sponsorship strategy for partner-hosted events, leading partner communications and additional marketing initiatives that maximize event impact.
• Own Blue J-hosted partner webinars end-to-end and partner-led virtual event opportunities that expand reach and generate business impact.
• Develop and manage ongoing partner marketing programs, including email programs, co-branded initiatives, content promotion, and other activities that strengthen partner engagement and drive measurable results.
• Serve as the primary marketing point of contact for partner organizations, building strong relationships that foster strategic, high-impact collaboration.
• Manage the partner marketing budget and track program performance against key performance indicators (KPIs).
• Work closely with Sales, Partnerships, Events, and the broader Marketing team to align goals, coordinate priorities, and execute programs effectively.
• Leverage AI tools and automation to scale partner marketing programs, increase efficiency, and improve campaign performance. 

What Success Looks Like After 12 Months

• Grow partner-sourced pipeline by 30%
• Launch 10+ high-performing co-marketing campaigns
• Build a repeatable partner marketing playbook
• Improve partner engagement metrics
• Establish partner performance reporting
• Implement AI-enabled workflows that materially improve campaign production efficiency and scalability

What You Offer Blue J 

• 5 to 7 years of experience in B2B marketing, preferably in SaaS, with a focus on partner marketing or channel marketing.
• Proven experience owning multi-channel marketing campaigns.
• A genuine love for marketing and a passion for creating impactful, partner-driven experiences.
• Skilled at building strong relationships, thriving in cross-functional environments and partner-facing roles.
• Exceptional project management skills - organized and capable of prioritizing across multiple initiatives.
• A strategic thinker with the ability to balance high-level vision with executional excellence.
• Excellent communication skills, both written and verbal.
• Self-motivated, proactive, and capable of working independently.
• Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends.
• Proficient with Gsuite, Asana, Hubspot, Salesforce, AI tools (Claude/Chat GPT), Google analytics, and Canva.

What We Offer You 

• An incredibly exciting opportunity to be an early team member shaping the partnerships function at a rapidly growing company. We’re building a revolutionary tool from the ground up, and you will have a meaningful role in shaping the team that builds it.
• We are flexible! A lot of the time, you’ll be able to work remotely however, on occasion, you will be required to travel to conferences within Canada and the United States. We have an office in downtown Toronto that you’ll visit periodically to support our team. 
• We’re well-funded and offer competitive base salaries and stock options. You’ll play a crucial role in our growth, and it’s important to us that you share in our long-term success. 
• We care about you as a whole person. You’ll have a healthy work/life balance and colleagues who respect it. We’ve mindfully put together a great benefits package that covers you and your family. 
• We’ve got an amazing team. We’re mission-driven and motivated by success, but we’re friendly, we’re collaborative, and we care about each other. 
• We’ve got all the start-up perks you’d expect, and are intentionally building a culture where you can pickleball if you want, feel safe to be yourself at work, and watch your career grow because your team has invested in you.

The Core Values that Define Our Culture

• We are customer-focused
• We put the team interest before self-interest
• We are pleasant and playful
• We are open to better ideas
• We deliver on our promises
• We solve the toughest problems

What to Expect in the Interview Process

Interview Process

How We Use AI in Our Hiring Process

Compensation