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Partner Sales Director, EMEA (Braze and Google)

wundermanthompson
London1d ago
Seniority
Lead

About the role

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><h3>About the role</h3> <p>WPP Enterprise Solutions is scaling its partner-led commercial capability across EMEA. We’re hiring a quota-carrying Partner Sales Director to grow joint pipeline and close net-new revenue with two priority alliances: <strong>Braze</strong> and <strong>Google</strong>.</p> <p>You’ll sit at the intersection of alliance activation and enterprise sales, co-selling with Braze’s EMEA field teams on cross-channel customer engagement and lifecycle CRM, and with Google’s partner and cloud teams on Google Marketing Platform, Google Cloud and Vertex AI-enabled data transformation.</p> <ul> <li>Own opportunities end-to-end (pipeline, progression and close) against an annual quota.</li> <li>Primary motion is <strong>partner-sourced</strong> and <strong>partner-influenced</strong> deals, not solo hunting.</li> <li>Work across EMEA markets and help build a repeatable co-sell engine.</li> </ul> <h3>Why join us</h3> <ul> <li>Two strategic alliances with strong market momentum (Braze and Google).</li> <li>High-impact role: you’ll shape how we co-sell and scale partner-led growth across EMEA.</li> <li>Exposure to senior stakeholders at partners and enterprise clients.</li> <li>Work with a delivery organisation that can execute complex data, AI and CRM transformation programmes.</li> </ul> <h3>Key responsibilities</h3> <ul> <li>Own partner-sourced and partner-influenced opportunities end-to-end (pipeline, progression and close) against an annual quota.</li> <li>Build senior relationships with Braze and Google EMEA teams to generate referrals and unlock co-sell support.</li> <li>Run joint account planning, pursuits and partner cadence (QBRs, deal reviews, escalation) across priority markets.</li> <li>Lead sales cycles from qualification to close (RFI/RFP, executive storytelling, commercials and contract finalisation).</li> <li>Position WPP’s delivery value across CRM, martech, data and AI (Braze, Google Marketing Platform, Google Cloud, Vertex AI).</li> <li>Identify and progress net-new logo opportunities in priority verticals (e.g., retail, financial services, travel &amp; hospitality, consumer goods).</li> <li>Use partner programmes (registration, incentives, co-investment) to protect and accelerate deals.</li> <li>Coordinate a simple, repeatable EMEA co-sell engine: playbooks, collateral and enablement for local teams.</li> <li>Partner with marketing on events and campaigns tied to named accounts and measurable pipeline outcomes.</li> <li>Maintain high pipeline/CRM hygiene and provide clear weekly forecasting, risks and next actions.</li> </ul> <h3>Success measures</h3> <ul> <li>Annual quota attainment across Braze- and Google-influenced revenue.</li> <li>Healthy pipeline coverage (target 3x+) and predictable forecasting.</li> <li>Partner-sourced opportunity flow: quality referrals registered, progressed and converted.</li> <li>Strategic joint coverage of priority accounts with partner field teams (target 15+ across both partners).</li> <li>Evidence of a repeatable co-sell engine (playbooks, collateral, enablement and partner cadence).</li> </ul> <h3>What you’ll bring</h3> <ul> <li>Proven track record closing complex technology/professional services deals across EMEA (typically £500k+; 6–18 month cycles).</li> <li>Strong experience in partner-led selling and co-sell motions (joint account planning, deal protection, partner field relationships).</li> <li>Commercial understanding of Braze and its role in the martech ecosystem (positioning and competitive landscape).</li> <li>Working knowledge of Google Marketing Platform and Google Cloud, plus partner ecosystem dynamics.</li> <li>Executive-level sales skills: confident with C-suite/VP stakeholders and able to translate technical capability into business outcomes.</li> <li>Disciplined pipeline generation and management (outreach, partner referrals, events, CRM hygiene, forecasting).</li> <li>Background in a systems integrator, digital agency, consultancy, or professional services environment.</li> </ul> <p>#LI-EMEA</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>

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