Partnership & Co-Marketing Specialist

<h2>Role Overview</h2> <p>We are hiring a Partnerships &amp; Co-Marketing Specialist to identify, open, and activate mutually beneficial partnerships with institutions whose audiences overlap with our target customer base. This is an outbound-led, self-starter role: closer in shape to a BDR than a traditional marketing seat, but focused on partnership and co-marketing deals rather than direct sales pipeline. The person in this role will be measured on the partnerships they originate, the co-marketing activity they activate, and the downstream value those partnerships generate.</p> <h2>Key Responsibilities</h2> <h3>Partnership prospecting and outreach</h3> <ul> <li>Identify institutions, platforms, and brands whose audiences are a credible fit for our products, with a focus on viable cross-sell and channel opportunities</li> <li>Build and maintain a pipeline of target partners, sized and prioritised by mutual opportunity</li> <li>Own outbound outreach end-to-end — sourcing the right contacts, crafting tailored pitches, and following up persistently and professionally</li> <li>Qualify partner interest quickly and progress conversations through to a co-marketing or partnership agreement</li> </ul> <h3>Deal shaping and activation</h3> <ul> <li>Pitch the value of partnering with us across a wide product surface, including:</li> <ul> <li>Crypto-as-a-Service (CaaS) platform</li> <li>Wealth program</li> <li>Other institutional and B2B offerings as the roadmap evolves</li> </ul> <li>Shape the right co-marketing or partnership model for each opportunity (referral, embedded, co-branded campaign, content swap, event, joint webinar, etc.)</li> <li>Coordinate with product, legal, sales, and marketing internally to get deals scoped, agreed, and launched</li> <li>Hand off activated partnerships into ongoing management with clear success metrics in place</li> </ul> <h3>Measurement and reporting</h3> <ul> <li>Define what "good" looks like for each partnership — leads, accounts, AUM, volume, sign-ups, or whatever metric fits the deal</li> <li>Track outreach activity, conversion through the partnership funnel, and downstream commercial impact</li> <li>Report regularly on pipeline, activated partnerships, and contribution to the broader institutional business</li> </ul> <h3>Cross-functional collaboration</h3> <ul> <li>Work closely with the institutional sales team to align on target accounts and ensure partnerships create real pipeline they can convert</li> <li>Partner with marketing on co-branded campaigns, content, and joint launches</li> <li>Feed market intelligence from outreach back into product and marketing</li> </ul> <h2>Requirements</h2> <ul> <li>3–5 years of experience in partnerships, business development, BDR/SDR, co-marketing, or a comparable outbound-led commercial role</li> <li>Demonstrable self-starter mindset — you can build a target list, run cold outreach, and keep momentum without being told what to do next</li> <li>Strong written English and a credible, professional tone in outbound communication</li> <li>Comfortable being measured on activity and outcomes (meetings booked, partnerships signed, downstream value generated)</li> <li>Hands-on with CRM, sequencing, and prospecting tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, or similar)</li> <li>Commercial instinct — able to spot where a partnership creates real mutual value vs. where it doesn't</li> <li>Comfort operating across a wide and evolving product surface</li> </ul> <h2>Nice to Have</h2> <ul> <li>Working knowledge of crypto, digital assets, fintech, or wealth/asset management</li> <li>Existing network within fintech, wealth, banking, or platform businesses in APAC, EMEA, or globally</li> <li>Experience structuring referral, revenue-share, or co-marketing agreements</li> <li>Familiarity with AI tooling for prospecting, research, personalisation, and outreach at scale</li> <li>Experience running co-branded campaigns, webinars, or joint events with partners</li> </ul> <h2>What Success Looks Like in the First 6 Months</h2> <ul> <li>A qualified, prioritised pipeline of target partners across CaaS, Wealth, and other relevant product lines</li> <li>A consistent outbound cadence with measurable conversion through to partnership conversations</li> <li>A first cohort of signed and activated partnerships with clear, agreed success metrics</li> <li>Early evidence of downstream commercial value — leads, accounts, or volume — attributable to those partnerships</li> </ul>