Performance Lead

<div class="content-intro"><h3>About Eucalyptus</h3> <p>We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.</p> <p>&nbsp;</p> <p>Eucalyptus is now part of Hims &amp; Hers, the global leader in personalised health and wellness.</p> <p>&nbsp;</p> <p>Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.<br><br></p> <h3>Our Growth Story:</h3> <ul> <li>130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims &amp; Hers in 2026, giving us the platform to take long-term care global</li> <li>Supported over 350k patients living with obesity across our 5 markets</li> <li>Received selective NICE endorsement to provide services to the NHS</li> <li>Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.</li> </ul></div><h3 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About the role (What you'll be doing)</h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a senior, high-ownership role at the centre of Juniper's growth engine. You'll own paid media end-to-end — strategy, execution, and performance — across our most critical acquisition channels, while partnering closely with creative, product, and analytics teams to drive measurable, scalable outcomes. This role is for someone who thinks in systems, brings rigour to experimentation, and has the commercial instincts to turn data into growth. This role reports to the Head of Growth within the Marketing team.</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms, making campaign and budget allocation decisions by triangulating first-party blended and attributed data sources.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Drive creative-performance loops: partner closely with creative teams to ideate, brief, test, and iterate on high-performing ad concepts — using structured creative analysis to identify key performance variables and sharpen subsequent briefs.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies, and landing experiences to continuously improve efficiency and scale.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own performance analytics and reporting: translate campaign data into clear, actionable recommendations; diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Champion measurement excellence: apply best practices across attribution, incrementality testing, and full-funnel performance tracking to ensure decisions are grounded in reliable signal.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Influence cross-functional growth strategy: collaborate with product, analytics, and senior leadership to shape priorities and stay ahead of platform changes, industry trends, and emerging opportunities.</li> </ul> <h3 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About you (Who you are)</h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Skills &amp; experience</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">You have significant hands-on experience in performance marketing or paid media, with a proven track record of driving customer acquisition growth across Meta and Google at meaningful scale.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You are deeply analytical — comfortable working with first- and third-party data, attribution models, and blended performance metrics, and able to translate complexity into clear, confident recommendations.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You are a structured experimenter: you build test-and-learn frameworks rather than one-off tests, and you know how to separate signal from noise to inform strategy.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You have strong cross-functional instincts — you can write a compelling creative brief, influence a product roadmap conversation, and present performance strategy to senior stakeholders with equal confidence.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You are proactive and commercially minded, with a genuine curiosity about platform mechanics, consumer behaviour, and what makes paid media work at scale.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Nice to haves</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Hands-on experience running TikTok or YouTube as primary acquisition channels at scale.</li> </ul> <h3 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Why join Eucalyptus?</h3> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Here's what makes joining Euc unique:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>What's next</strong> — Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Build something world-changing</strong> — We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Make real impact</strong> — You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Accelerate your growth</strong> — You will have high ownership, continuous feedback, and dedicated development support.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Join a motivated team</strong> — You will collaborate with talented peers to solve complex clinical and operational problems at scale.</li> </ul> <h3 class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What's ahead in Australia?</strong></h3> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Grow with us globally</strong> — Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch's Hotlist as one of Australia's top employers, we support early-career professionals to become future global leaders.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Shape your career</strong> — Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Work where well-being matters</strong> — Experience catered wellness talks, exercise classes, Whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Innovate with purpose</strong> — Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2"><strong>Support at every stage</strong> — Benefit from parental and miscarriage leave, health, professional development, and personal days, Whoop membership, and our Employee Assistance Program.</li> </ul><div class="content-conclusion"><p><em>At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.</em></p></div>