Performance & Growth Marketing Lead

Amsterdam3w ago

Seniority: Lead

About the role

We’re looking for a Performance & Growth Lead to define how our marketing efforts translate into measurable impact. This is not a hands-on execution role. You will define and lead performance strategies within the broader marketing direction, guide execution, and ensure we continuously improve outcomes across regions and channels, strengthening how marketing contributes to broader business outcomes and attracts and converts high-quality talent. We’re investing in how we show up to the world, to do that effectively; we need to be sharper in how we translate strategy into measurable impact. This role is central to making that happen. <h3>WHAT YOU'LL DO </h3> Define performance strategy  <ul> <li>Translate business and hiring priorities into a clear multi-channel growth approach </li> <li>Define how channels contribute across the funnel (awareness → conversion)</li> <li>Define channel roles, investment logic, and optimisation frameworks</li> <li>Bring structure to how paid and organic efforts work together </li> </ul> Own performance outcomes  <ul> <li>Define and own global performance KPIs, with accountability for both volume and quality of results </li> <li>Turn performance data into clear decisions and priorities, identifying and scaling opportunities for improvement across channels and regions </li> </ul> Own execution quality (via teams and partners)  <ul> <li>Set direction for investment, campaign approach, and optimisation, ensuring high-quality execution across paid channels  </li> <li>Raise capability and consistency across teams through clear standards, frameworks, and best practices </li> </ul> Lead agencies <ul> <li>Set direction for media and performance partners, challenging plans and holding agencies accountable for results </li> </ul> Define measurement direction (with you)  <ul> <li>Ensure performance is measured against meaningful business outcomes, partnering on tracking, dashboards, and data quality. </li> <li>Leverage performance insights to inform content, campaigns, and website optimisation</li> </ul> Drive consistency across regions <ul> <li>Establish performance principles and guardrails, raising the standard of performance marketing across teams and regions</li> </ul> <h3>WHO YOU ARE</h3> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-ccp-parastyle="Body text Optiver" data-ccp-parastyle-defn="{"ObjectId":"72d9cead-5d7c-511f-a089-41bc1b2ad175|1","ClassId":1073872969,"Properties":[335559740,"253",201341983,"2",469777841,"Arial",469777842,"Arial",469777843,"Times New Roman",469777844,"Arial",469769226,"Arial,Times New Roman",268442635,"22",469775450,"Body text Optiver",201340122,"2",134234082,"true",134233614,"true",469778129,"BodytextOptiver",335572020,"1",469778324,"Zsysbasis Optiver"]}">8 - 12 years in performance marketing, growth or demand generation </li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong experience across paid channels, with a strategic, not execution-only lens</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Proven track record of owning performance outcomes</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience leading agencies and driving execution through others</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong analytical thinking, you turn data into decisions, not just reports, with a solid understanding of measurement, tracking, attribution, and their inherent limitations</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience working across multiple markets or stakeholder groups</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You’re comfortable in environments where not everything is fully defined yet and you know how to bring structure without slowing things down.</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You are accountable for how campaigns are structured, optimised, and improved, and you stay close enough to the work to ensure quality</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You bring a commercial and marketing lens beyond martech or analytics infrastructure</li> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">You actively lead and challenge agencies instead of managing them passive </li> </ul> <h3>WHO WE ARE</h3> At Optiver, our mission is to constantly improve the market by injecting liquidity, providing accurate pricing, increasing transparency and acting as a stabilizing force no matter the market conditions. With a focus on continuous improvement, we participate in the safeguarding of healthy and efficient markets for everyone who participates. As one of the largest market making institutions, we are a trusted partner of 70+ exchanges across the globe. <h3>WHAT YOU'LL GET</h3> You’ll join a culture of collaboration and excellence, where you’ll be surrounded by curious thinkers and creative problem solvers. Motivated by a passion for continuous improvement, you’ll thrive in a supportive, high-performing environment alongside talented colleagues, working collectively to tackle the toughest problems in the financial markets. In addition, you’ll receive: <ul> <li>A performance-based bonus structure unmatched anywhere in the industry. We combine our profits across desks, teams and offices into a global profit pool.</li> <li>The opportunity to work alongside best-in-class professionals from over 50 different countries.</li> <li>25 paid vacation days in your first year, increasing to 30 from your second year onwards.</li> <li>Training opportunities, discounts on health insurance, and fully paid first-class commuting expenses.</li> <li>Extensive office perks, including breakfast, lunch and dinner, world-class barista coffee, in-house physio and chair massages, organized sports and leisure activities, and Friday afternoon drinks.</li> <li>Training and continuous learning opportunities, including access to conferences and tech events.</li> <li>Competitive relocation packages and visa sponsorship where necessary for expats.</li> </ul> <h3>HOW TO APPLY</h3> Apply directly via the form below. If you have any questions feel free to contact our Recruitment team via our <a href="https://optiver.com/contact-eu-recruitment/">recruitment inquiry form</a>. Please note: <ul> <li>We do not require any assistance from third-parties including agencies in the recruitment of this role</li> <li>We cannot accept applications via email</li> </ul> <h3>DIVERSITY STATEMENT</h3> Optiver is committed to <a href="https://optiver.com/diversity-statement/?_gl=1*bh82o8*_up*MQ..&gclid=EAIaIQobChMItNH9v-THiQMVyJZQBh1Kbw3YEAAYASABEgI0z_D_BwE">diversity and inclusion</a>.

Perks & benefits

Medical Insurance
Paid Time Off

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