Performance Marketer

<p></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">About Us:</span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">Betty Canada</span><span> is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Our mission is to redefine t</span><span style="font-family: Roboto; font-size: 10.5pt; ">he online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy </span><span style="font-family: Arial; font-size: 10.0pt; ">themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">Our Values:</span></p> <ul style=" margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt; ">We are honest </span><span style="font-family: Arial; font-size: 10.0pt; ">- we value honesty in all aspects.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt; ">Bring the Olives</span><span style="font-family: Arial; font-size: 10.0pt; "> - we offer premium customer experience.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt; ">Think Big </span><span style="font-family: Arial; font-size: 10.0pt; ">- we believe in always striving for more.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: Arial; font-size: 10.0pt; "></span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">About the role</span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span>We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web, mobile app, or both, depending on experience.</span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span>This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance.</span></p> <p><span style="font-family: Arial; font-size: 10.0pt; "></span></p> <p style="margin-top: 12pt; margin-bottom: 0pt; font-family: Arial; font-size: 10.0pt; color: #191919;"></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">Key Responsibilities</span></p> <ul style=" margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Support the User Acquisition Lead in planning and implementing user acquisition strategies across web, app, or both.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Collaborate with internal and external design teams to produce engaging and high-performing advertising content.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Develop expertise in the North American gambling market while collaborating with a diverse team of experts.</span></li> </ul> <p style="margin: 0in; margin-left: .375in; font-family: Roboto; font-size: 10.5pt; color: #191919;">&nbsp;</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">We are looking for</span></p> <ul style=" margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">3+ years of hands-on experience in user acquisition, performance marketing, or paid media, ideally across web, app, or both.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Experience with mobile app acquisition is a strong advantage, including working with AppsFlyer or another MMP.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">For app-focused candidates: good understanding of iOS tracking, SKAN reporting, and non-consented user measurement.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">For web-focused candidates: experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Strong analytical mindset with the ability to turn campaign data into clear insights and actions.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">A proven track record of executing performance marketing strategies that contribute to revenue growth.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Fluency in written and spoken English.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Ability to adapt quickly and perform well in a fast-paced environment.</span></li> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">Bonus points</span></p> <ul style=" margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Experience in iGaming, gaming, fintech, or another highly regulated digital industry.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Familiarity with data visualization tools such as Tableau or Power BI.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Understanding of North American markets, especially Canada or the US.</span></li> </ul> <p style="margin-top: 12pt; margin-bottom: 12pt; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold; ">What we offer:</span></p> <ul style=" margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Competitive salary</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Premium Health insurance</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Career and skills development opportunities</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">Fun and collaborative team environment</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt; ">New modern office space</span></li> </ul> <p></p>