Performance Marketing Analyst

<h3><strong>About HavenHub</strong></h3> <p>HavenHub is a leader in the home improvement industry, dedicated to providing innovative solutions and exceptional service to homeowners. We are growing rapidly and are looking for a <strong>Performance Marketing Analyst</strong> to join our team and drive data-driven marketing strategies that optimize performance and growth.</p> <h3><strong>Job Overview</strong></h3> <p>The <strong>Performance Marketing Analyst</strong> will be responsible for managing and analyzing digital marketing campaigns, providing insights, and ensuring efficient allocation of marketing budgets to maximize return on investment (ROI). This role requires a strong analytical mindset, proficiency in financial reporting, and an in-depth understanding of performance marketing strategies across multiple channels.</p> <h3><strong>Key Responsibilities</strong></h3> <ul> <li>Develop, execute, and optimize digital marketing campaigns across paid search, paid social, display, and other performance channels.</li> <li>Analyze key performance metrics (KPIs) such as CPA, ROAS, LTV, and conversion rates to drive strategic marketing decisions.</li> <li>Work closely with the finance team to manage budgets, forecast spending, and report on financial performance of marketing initiatives.</li> <li>Implement A/B testing strategies to improve ad performance and customer acquisition.</li> <li>Generate detailed reports and dashboards using analytics tools (Google Analytics, Looker, Tableau, etc.) to provide insights and recommendations.</li> <li>Collaborate with cross-functional teams, including creative, product, and sales, to align marketing efforts with business objectives.</li> <li>Monitor industry trends and competitive landscape to identify new opportunities for growth and efficiency.</li> <li>Ensure marketing compliance with data privacy and advertising regulations.</li> </ul> <h3><strong>Qualifications &amp; Skills</strong></h3> <ul> <li>Bachelor's degree in Marketing, Finance, Business, or a related field.</li> <li>5+ years of experience in performance marketing, digital analytics, or financial marketing reporting.</li> <li>Strong proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.</li> <li>Advanced analytical skills with experience in Excel, SQL, and data visualization tools.</li> <li>Ability to interpret data and translate insights into actionable marketing strategies.</li> <li>Experience managing large-scale marketing budgets with a performance-driven approach.</li> <li>Strong problem-solving skills and ability to work in a fast-paced, results-oriented environment.</li> <li>Knowledge of attribution modeling, customer segmentation, and marketing automation is a plus.</li> </ul> <h3><strong>Why Join HavenHub?</strong></h3> <ul> <li>Competitive salary and performance-based incentives.</li> <li>Opportunity to be a key player in a growing company with a data-driven culture.</li> <li>Collaborative team environment with professional development opportunities.</li> <li>Flexible work arrangements and comprehensive benefits.</li> </ul> <p>If you are a numbers-driven marketing professional with a strong financial acumen and passion for performance optimization, we’d love to hear from you! Apply today and help us scale HavenHub’s success in the home improvement industry.<br><br><strong>Check out our HavenHub Careers Page: https://havenhub.com/careers/</strong></p> <p><strong>HavenHub is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</strong></p>